MAA aims to Inspire, Ignite, Impart and Influence

The Malaysian Advertisers Association’s (MAA) Annual General Meeting was held recently and the association has re-elected its President and Vice President, Mohamed Kadri Mohamed Taib and Claudian Navin Stanislaus respectively. 

Kadri who is also the vice-chairman of the Advertising Standards Advisory (ASA), is the Public Affairs and Communications Director of Coca-Cola Malaysia. With over three decades of experience, Kadri is considered an industry veteran.

Navin (picture) on the other hand is the Head of Advertising and promotions of Baba’s. 

“We will continue to drive the industry, uphold its values and strengthen initiatives adopted by MAA,” Kadri said in a statement published on their website.

According to Kadri (below), one of the key areas the association will be focusing on is enhancing government stakeholders’ perception of MAA. “We will regularly update them on industry innovations, so that government policies correspond to the fast-changing advertising trends,” he said. 

MAA has also elected new council members from CIMB Bank, Heineken Malaysia, Nestle Products, Nippon Paint Malaysia, Mondelez Malaysia Sales, Tune Group, Procter and Gamble, Digi Telecommunications and Unilever Malaysia.

MAA was established in 1964 as the voice of Malaysian advertisers dedicated to marketing and brand-building.

The industry body represents 70 major advertisers with a collective ad spend of about RM5 billion.