Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
List of ADFEST 2016 Top winners
31 Mar
(Marketingmagazine.com.my) –
PRESS GOLD LOTUS – PUBLIC SERVICES & CAUSE APPEALS Entrant: COLENSO BBDO, AUCKLAND Title: A CREAM THAT GIVES YOU WRINKLES Brand: BREAST CREAM
PRINT CRAFT GOLD LOTUS – BEST USE OF PHOTOGRAPHY/DI Entrant: TAPROOT DENTSU, MUMBAI Entry: RADIO WORKS BEST IN OUTDOOR Brand: INDIAN OUTDOOR ADVERTISING ASSOCIATION
PRINT CRAFT GOLD LOTUS – BEST USE OF ILLUSTRATION Entrant: HAKUHODO INC., TOKYO Title: JAPANESE HARMONY Brand: HIBIKI JAPANESE HARMONY
DESIGN GOLD LOTUS - BOOKS & PUBLICATIONS Entrant: DENTSU INC., TOKYO Entry: SLICE OF HEARTLAND Brand: HEARTLAND BEER View video here:
DESIGN GOLD LOTUS – BEST INTEGRATED DESIGN CAMPAIGN Entrant: LEO BURNETT, SYDNEY Entry: JUST Brand: WWF AUSTRALIA View video here:
DIRECT GRANDE & GOLD LOTUS – FIELD MARKETING Entrant: HAKUHODO KETTLE .INC, TOKYO Entry: SHELL WE MOVE? Brand: SUUMO View video here:
DIRECT GOLD LOTUS – FLAT MAIL & PRINT Entrant: TOW CO.,LTD, TOKYO Entry: SHOWROOM HOME DELIVERY Brand: AUDI A3 View video here:
DIRECT GOLD LOTUS – DIRECT AMBIENT: SMALL SCALE Entrant: BBDO BANGKOK LTD, BANGKOK Entry: MOTO REPELLENT Brand: DUANG PRATEEP FOUNDATION View video here:
DIRECT GOLD LOTUS – DIRECT AMBIENT: LARGE SCALE Entrant: ADK JAPAN, TOKYO Entry: TOYOTA BARISTA Brand: TOYOTA HYBRID View video here:
DIRECT GOLD LOTUS – ONLINE Entrant: TOKYU ENTRANT INC., TOKYO Entry: MAMAMETAL Brand: VAN HOUTEN COCOA View video here:
DIRECT GOLD LOTUS – MOBILE MARKETING Entrant: DENTSU INC., TOKYO Entry: NOODLE CRADLE Brand: KAGAWA PREFECTURE View video here:
DIRECT GOLD LOTUS – BEST USE OF SOCIAL MEDIA Entrant: LEO BURNETT, SYDNEY Entry: FUEL THE FIRE Brand: GIO INSURANCE View video here:
INTERACTIVE GRANDE & GOLD LOTUS – BEST USE OF OUTDOOR DIGITAL TECHNOLOGY GOLD LOTUS – BEST USE OF MULTIPLE TECHNOLOGIES GOLD LOTUS – BEST INTEGRATED DIGITAL CAMPAIGN Entrant: MCCANN MELBOURNE, MELBOURNE Entry: THE EMOTIONAL TRAILER Brand: MELBOURNE INTERNATIONAL FIL View video here:
INTERACTIVE GOLD LOTUS – BEYOND THE BANNER: ONLINE ADVERTISING INNOVA Entrant: IRIS WORLDWIDE INDONESIA, JAKARTA Entry: BUYLIGHT, THE INSTANT BUY BANNER Brand: TOKOPEDIA
View video here:
INTERACTIVE GOLD LOTUS – BEST USE OF ONLINE VIDEO Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
INTERACTIVE GOLD LOTUS – BEST USE OF VIRAL Entrant: GEEK PICTURES INC., TOKYO Entry: A KIND DRONE Brand: BUYMA View video here:
INTERACTIVE GOLD LOTUS – BEST USE OF A SINGLE TECHNOLOGY Entrant: BBDO BANGKOK LTD, BANGKOK Entry: SAMSUNG MEMORY RECALLER Brand: SAMSUNG GALAXY View video here:
INTERACTIVE GOLD LOTUS – BEST USE OF A PROTOTYPE TECHNOLOGY Entrant: HAKUHODO DY MEDIA PARTNERS INCORPORAT Entry: PLAYFUL SOUND SHOES“FUMM” Brand: FUMM AU View video here:
MOBILE GRANDE LOTUS – BEST USE OF GEOLOCATION Entrant: COLENSO BBDO, AUCKLAND Entry: PEDIGREE FOUND Brand: PEDIGREE View video here:
MOBILE GOLD LOTUS – MOBILE APPLICATIONS AND OTHER DOWNLOADABLE Entrant: BBDO BANGKOK LTD, BANGKOK Entry: SAMSUNG MEMORY RECALLER Brand: SAMSUNG GALAXY View video here:
MOBILE GOLD LOTUS – RICH MEDIA ADVERTISING FOR MOBILE DEVICES Entrant: LEO BURNETT, SYDNEY Entry: CELEBRITY TANTRUM Brand: SAMSUNG GALAXY TAB S 2 View video here:
MOBILE GOLD LOTUS – BEST USE OF MOBILE VIDEO Entrant: J. WALTER THOMPSON BEIJING, BEIJING Entry: ￥10 TALE OF FORGOTTEN VETERANS Brand: TENCENT CHARITY View video here:
OUTDOOR GRANDE LOTUS – AMBIENT: SMALL S Entrant: HAKUHODO KETTLE .INC, TOKYO Entry: SHELL WE MOVE? Brand: SUUMO View video here:
FILM GRANDE LOTUS – HOME APPLIANCES & FURNISHINGS Entrant: NITTO, TOKYO Entry: FIREFLY MAN Brand: OCEDEL View video here:
FILM GOLD LOTUS – INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
FILM GOLD LOTUS – INTERNET FILM: FAST MOVING CONSUMER GOODS & CONSUMER PRODUCTS Entrant: WATTS OF TOKYO INC., TOKYO Entry: HIGH SCHOOL GIRL? Brand: SHISEIDO’S PRODUCTS (INCLUDING MAJOLICA MAJORCA / INTEGRATE)
FILM GOLD LOTUS – INTERNET FILM: CORPORATE IMAGE Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK Title: TAXI Brand: TESCO LOTUS View video here:
FILM CRAFT GOLD LOTUS – DIRECTING GOLD LOTUS – BEST USE OF MUSIC TRACK Entrant: FINCH, SYDNEY Entry: DENG ADUT Brand: WESTERN SYDNEY UNIVERSITY
View video here:
FILM CRAFT GOLD LOTUS – CASTING Entrant: THE LEO BURNETT GROUP THAILAND, BANGKOK Title: TAXI Brand: TESCO LOTUS View video here:
FILM CRAFT GOLD LOTUS – SCRIPT Entrant: NITTO, TOKYO Entry: FIREFLY MAN Brand: OCEDEL View video here:
FILM CRAFT GOLD LOTUS – ORIGINAL MUSIC SCORE Entrant: RUMBLE STUDIOS, SYDNEY Entry: TOURISM TASMANIA 2015 Bran
d: TOURISM TASMANIA View video here:
RADIO GRANDE LOTUS – FOOD & BEVERAGES Entrant: MCCANN WORLDGROUP JAPAN Entry: BEER-LINGUAL Brand: MALTS THE DRAFT Listen here:
RADIO GOLD LOTUS – COMMERCIAL PUBLIC SERVICES & PRIVATE SVCS Entrant: LEO BURNETT JAKARTA, JAKARTA Entry: BEEF BROCCOLI Brand: GOMART Listen here:
PROMO GRANDE LOTUS – BEST USE OF OTHER DIGITAL MEDIA Entrant: CHEIL WORLDWIDE, SEOUL Entry: KT LIFE SAVING TV Brand: OLLEH TV View video here:
PROMO GOLD LOTUS – BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL Entrant: DENTSU INC., TOKYO Entry: PASTA NOT APPROVED BY ITALIANS. Brand: CUPNOODLE PASTASTYLE View video here:
PROMO GOLD LOTUS – EVENT & FIELD MARKETING Entrant: COLENSO BBDO, AUCKLAND Entry: BREWTROLEUM Brand: DB EXPORT View video here:
PROMO GOLD LOTUS – AMBIENT PROMOTION: SMALL SCALE Entrant: J. WALTER THOMPSON JAKARTA, JAKARTA Entry: LAST MINUTE SOUVENIR Brand: ANGKASA PURA II View video here:
PROMO GOLD LOTUS – AMBIENT PROMOTION: LARGE SCALE Entrant: CREATIVE JUICE\BANGKOK, BANGKOK Entry: THE FRESHEST BILLBOARDS Brand: 3M ZIPPER BAGS View video here:
PROMO GOLD LOTUS – BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING Entrant: LEO BURNETT MELBOURNE, MELBOURNE Entry: #MYFAMILYCAN Brand: SPC CANNED FRUITS AND VEGETABLES View video here:
PROMO GOLD LOTUS – SPONSORSHIP/PARTNERSHIP CAMPAIGN Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
EFFECTIVE GRANDE LOTUS – CAMPAIGN SUCCESS Entrant: LEO BURNETT MELBOURNE, MELBOURNE Entry: #MYFAMILYCAN Brand: SPC CANNED FRUITS AND VEGETABLES View video here:
EFFECTIVE GOLD LOTUS – CAMPAIGN SUCCESS Entrant: RUMBLE CREATIVE AND MEDIA, BRISBANE Entry: THE UGLY XMAS RASHIE Brand: THE UGLY XMAS RASHIE View video here:
EFFECTIVE GOLD LOTUS – CAMPAIGN SUCCESS Entrant: OGILVY GROUP THAILAND, BANGKOK Entry: CHOR CHANG Brand: WWF View video here:
EFFECTIVE GOLD LOTUS – CAMPAIGN SUCCESS Entrant: BBDO, HONG KONG Entry: HUNGRY SLIP UPS Brand: SNICKERS View video here:
EFFECTIVE GOLD LOTUS – SMALL BUDGET Entrant: LEO BURNETT MANILA, MANILA Entry: BEAT THE MAY WEATHER Brand: MCDONALD’S View video here:
EFFECTIVE GOLD LOTUS – SMALL BUDGET Entrant: CREATIVELAND ASIA PVT. LTD, MUMBAI Entry: AMODA RESERVE Brand: KALPATARU AMODA RESERVE View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF FICTION FILM Entrant: ADK TAIWAN, TAIPEI Entry: HOUSE OF LITTLE MOMENTS Brand: UNI NOODLE View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF FICTION FILM Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF NON-FICTION FILM Entrant: LEO BURNETT, SYDNEY Entry: CANON DECOY Brand: CANON CAMERAS View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF MUSIC Entrant: BBDO CHINA, SHANGHAI Entry: ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP Brand: MASTER KONG View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF EXPERIENTIAL Entrant: DENTSU INC., TOKYO Entry: ANDROID CHORUS Brand: ANDROID View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF EXPERIENTIAL Entrant: BBDO BANGKOK LTD, BANGKOK Entry: THE PAINTED SMILE Brand: OPERATION SMILE View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA Entrant: LEO BURNETT BEIRUT, BEIRUT Entry: KEEP THE FLAME ALIVE Brand: JOHNNIE WALKER View video here:
BRANDED CONTENT & ENTERTAINMENT GOLD LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA Entrant: LEO BURNETT BEIRUT, BEIRUT Entry: SAUDI WOMEN’S ONLINE March 19, 2016 Brand: ALWAYS View video here:
MEDIA GRANDE LOTUS – BEST USE OF INTERACTIVE & SOCIAL MEDIA Entrant: LEO BURNETT BEIRUT, BEIRUT Entry: KEEP THE FLAME ALIVE Brand: JOHNNIE WALKER View video here:
MEDIA GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE Entrant: ADK JAPAN, TOKYO Entry: TOYOTA BARISTA Brand: TOYOTA HYBRID View video here:
MEDIA GOLD LOTUS: BEST USE OF AMBIENT: SMALL SCALE Entrant: HAKUHODO KETTLE .INC, TOKYO Entry: SHELL WE MOVE? Brand: SUUMO View video here:
MEDIA GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
MEDIA GOLD LOTUS – BEST USE OF AMBIENT: SMALL SCALE Entrant: HAKUHODO KETTLE .INC, TOKYO Entry: SHELL WE MOVE? Brand: SUUMO View video here:
MEDIA GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE Entrant: INNOCEAN WORLDWIDE, SEOUL Entry: A MESSAGE TO SPACE Brand: HYUNDAI MOTOR COMPANY View video here:
MEDIA GOLD LOTUS – BEST USE OF AMBIENT: LARGE SCALE Entrat: DENTSU INC., TOKYO Entry: OPENROAD PROJECT Brand: I-ROAD View video here:
MEDIA GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING Entrant: BBDO BANGKOK LTD, BANGKOK Entry: THE MESSAGE FROM THE LUNGS Brand: ANTI SMOKING CAMPAIGN View video here:
MEDIA GOLD LOTUS – BEST USE OF EXPERIENTIAL/GUERILLA MARKETING Entrant: ADK JAPAN, TOKYO Entry: TOYOTA BARISTA Brand: TOYOTA HYBRID View video here:
MEDIA GOLD LOTUS – BEST USE OF MOBILE Entrant: CHEIL, HONG KONG Entry: SECRET STAGE Brand: KKBOX View video here:
MEDIA GOLD LOTUS – BEST USE OF TECHNOLOGY Entrant: HAKUHODO KETTLE .INC, TOKYO Entry: EYE PLAY THE PIANO Brand: THE UNIVERSITY OF TSUKUBA’S SPECAL NEEDS SCHOOLS View video here:
MEDIA GOLD LOTUS – BEST USE OF SOCIAL MEDIA & EARNED MEDIA Entrant: BBDO INDIA, MUMBAI Entry: TOUCH THE PICKLE Brand: WHISPER View video here:
MEDIA GOLD LOTUS – BEST USE OF BRANDED ENTERTAINMENT & CONTENT Entrant: M&C SAATCHI, SYDNEY Entry: GAME OF BALLS Brand: TESTICULAR CANCER AWARENESS View video here:
GRANDE FOR HUMANITY Entrant: BBDO BANGKOK LTD, BANGKOK Entry: MOTO REPELLENT Brand: DUANG PRATEEP FOUNDATION View video here:
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years. Will your Brand or Agency be next?
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
Enter the prestigious APPIES Malaysia Marketing Awards today!
