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Lions Live: Google: Adventures in Virtual Reality
21 Jun
(Marketingmagazine.com.my) – Virtual reality is here.
For the first time, you can step inside experiences and feel like you’re actually there.
VR lets you travel to faraway destinations, stand on stage with your favorite artists, and play in new worlds. From Cardboard beginnings to fully immersive experiences, Google is bringing virtual reality to everyone.
Join Clay Bavor, Vice President of VR at Google, to find out what a future with virtual reality will mean for all of us creators, storytellers, and dreamers.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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