Lee Chin Chuan to lead VML’s new Malaysian Ops



(marketingmagazine.com.my) – Lee Chin Chuan, formerly with Isobar Malaysia has been appointed to lead global digital marketing agency, VML who just launched its first office in Malaysia. This is VML’s fifth office in the South East Asia and India region.

With over seven years of industry experience in managing and strategizing for brands’ above-the-line communication, Chin Chuan will oversee business development and capacity-building at VML Malaysia. Since his appointment, Chin Chuan has built a strong, full-services team including client solutions, project management, social and strategic planning. Chin Chuan’s expertise in working with brands span a range of industry sectors, including telecommunication, ICT Solutions, automotive, finance & banking, Fast Moving Consumer Goods (FMCG) and entertainment.

These announcements come at a time when Malaysia is leading the region in digital adoption – be it in mobile penetration or time-spent on mobile – and embracing investments in digital advertising. According to a recent report providing insights from the top 50 brands in Malaysia, the estimated average digital ad spend is approximately 20% of media spends.

Having its regional headquarters is in Singapore, VML serves marquee brands including Ford,Kellogg’s, INSEAD, Danone, Mattel, OCBC & Kraft Heinz.

In Malaysia, VML has been gaining momentum and won 7 new clients, since its entry.

VML now works with a number of locally-based brands, such as Castrol Carama, OCBC Malaysia, Sony Pictures Malaysia and Marigold for its Marigold Peel Fresh, Marigold Yogurt and Marigold HL Milk brands – with a focus on consumer insights, brand strategy and development, social media management and social listening. From its office in Singapore, the organisation has previously worked with both Malaysian and international brands like Sun Life Malaysia, Tune Talk, CIMB, Revlon and Resorts World Genting in Malaysia.

Tripti Lochan, CEO, Southeast Asia & India, VML said, “Malaysia with its burgeoning digital needs, is a logical next step for us in our regional growth. Having worked with clients in this market before, we are very excited about the possibilities this market presents. Our service offerings and capabilities will be an extension of us regionally, and include digital transformation, digital advertising, including social media and content; as well as a strong technology focus. I am confident our Malaysian team, led by Chin Chuan & backed by our regional leadership and experience, will continue to deliver good work and strong results for our clients here.”

Commenting on his appointment as the Head of Digital, VML Malaysia, Lee Chin Chuan said, “In the last few years we have seen massive demand for our creative and technology offerings, and we have found it necessary to have an on-ground presence in Malaysia to cater to the needs of brands and marketers here. VML Malaysia is a strategic move to build on the excellent results achieved in other SEA markets, and definitely marks the start of an important chapter. I am extremely excited to be leading the charge in Malaysia and look forward to some ground-breaking work for our clients!”


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