LAZADA Malaysia appoints new CMO - MARKETING Magazine Asia

LAZADA Malaysia appoints new CMO

Diana Boo- Lazada's new CMO

In what is a smooth transition plan, Lazada Malaysia has appointed the former country head of iflix Malaysia and Brunei, Diana Boo as the new CMO.

Andrew Gnananantham is now taking an extended break from things, and Marketing Magazine managed to catch up with him for his thoughts.

“It’s been an excellent 5 years, and this transition plan has been in the works for quite some time, and it’s a good thing that it’s all happened sooner rather than later,” he said.


“My main plan now is to take some time off, and I must stress that it’s been a great journey so far. The acquisition by Alibaba Group has probably been the best thing that has happened to the company,” he added.

It was a natural progression for Lazada to take its business to the next level with a whole raft of new technologies.

“The ability to plug and play our shopping solutions into the vast Alibaba network and expertise will revolutionize our business and transform its shopping experiences for the masses,” he explained.

In this era of hyper personalization, a company like Lazada will have to build differentiators as more people use mobile apps to shop.

Advancements in Artificial Intelligence will also be integral in creating leading edge products that make customers experiences infinitely better as well.

According to reports, Boo will be in charge of all marketing initiatives and shoppertainment led activities in the region.

Her responsibilities will include creating unique and cutting edge experiences for consumers.

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