Publicis Groupe Malaysia has appointed Kunal Roy as Chief Strategy Officer (CSO). Roy, who recently relocated from India, will be responsible for driving transformation for clients.
He will lead a team of strategists across Leo Burnett, Publicis Worldwide, Digitas, Publicis Emil, Publicis Media, Saatchi & Saatchi, Arachnid and Alpha 245 to provide insight-driven solutions that cuts across business strategy and creative concept.
Tan Kien Eng, CEO of Publicis Groupe Malaysia, said, “We look at strategy as a guiding principle that will address uncertainty and solve business problems, further enabling us to develop strategic foresight
for our clients.
“Roy has a rich experience of working with a diverse portfolio of clients across markets such as Asia Pacific, China, India and Sri Lanka. I am confident of his ability to bring together the Groupe’s emotional and functional skillsets to create intellectual value that helps in providing effective business solutions and build tomorrow’s brands,” said Kien.
“It is a challenging time for our industry but an exciting time to join Publicis Groupe.
“The Groupe has a wide and enviable portfolio of some of the most inspiring brands and when you club that with the opportunity to work with the great minds here, only amazing things can happen.
“I look forward to harness the Power of One to create transformative ideas and strategies for the brands we have. It’s exciting to drive this change from the front,” said Roy.
He has spent 17 years in advertising, learning and leading strategy as well as creative. Over the years, he has worked across APAC leading Strategy & Creative at marquee advertising agencies like Leo Burnett, Saatchi & Saatchi, Ogilvy, BBDO & TBWA.
Roy has won recognition, both regionally and globally, for his work on various campaigns. He is also recognized for his thought leadership work in brands such as Samsung, Coca Cola, Adidas, Unilever, P&G, Standard Chartered Bank, Fonterra, Nestlé, Ministries of Tourism & Etihad Airways.