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Tai to head Maxis marketing
17 Oct
Sulin Lau, Head of Marketing Services at Maxis is leaving to join Facebook Regional as Head of Agency and will be based out of Singapore by year end.
Tai Kam Leong (picture), currently Head of Home at Maxis, will take over her role with an expanded portfolio to lead business development and partnerships as Head of Branding and Partnerships.
Before Maxis, Tai was Managing Director of Rapp Singapore for a year and prior to that Head of Strategy at DDB Group Singapore and Naga DDB.
He will oversee brand strategy and transformation, digital and social strategy, go-to-market activation, customer insight, business development and marketing partnerships for Maxis.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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