Is humour only for intelligent people?

4 years ago

( – Sergio Spaccavento, Executive Creative Director at Conversion Agency in Milan, is in the line-up of speakers at ADFEST 2016, in a session called: “Humor is only for intelligent people!

His session will explore what humor really is, the structure of jokes, the different kinds of humor and most effective jokes in Asia – and the million dollar question: does humor in advertising really work?

“I hope people will learn when and how to use the weapon of humor in advertising through all existing mechanisms. Most of all, I hope they will have fun at my session instead of dying in a boring meeting with a client,” says Spaccavento.

When he is not leading the creative department at Conversion in Milan, Spaccavento is also a scriptwriter, a TV and radio show writer, an advertising teacher and definitely a mythomaniac, which means you mustn’t believe everything he says.

He started his career doing traditional advertising, but soon fell in love with new and alternative media—and found out he has the most fun mixing it all together.

He has judged at award shows like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius and many more.

Last year, he won the Grand Prix, two Golds, three Silvers and seven Bronzes at the Art Directors Club Italiano, Italy’s leading awards show.

Spaccavento also won Best MTV show for his sitcom ‘Mario’, scoring a nomination at Italian movie festival Nastro d’Argento for his first movie ‘Italiano Medio’.

To purchase Delegate Passes to ADFEST 2016 – which runs from 16th to 19th March in Pattaya, Thailand – visit



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page