IPC shopping centre brings you an unusual ad to welcome the year of the rat

For years Jack Chow has lived an undisturbed life. But this year all that is about to change and you’re about to witness his journey of loss, longing and a little New Year Magic.

The ad’s creative director Lee Tak Shune said that IPC had already come up with their in mall theme before the script. The theme was Supersize Prosperity.

“The idea behind it is that every shopper big or small is treated to a wondrous CNY installation that features oversized decorations and even a giant reunion dinner scene.

“Simply put, shoppers get to experience CNY through the eyes of a rodent. This inspired the film that takes viewers through the life of a funny rat that finds refuge in Chinese household (without them knowing, at first),” said Lee.


Agency: Your Maker

ECD: Shune

Executive Producer: Sher

Account Management: Denise Chuang

Reservoir Production house team

Director & Editor: Soh Chia Lok

Executive Producer: Ryan Khoo

Producer & First AD: Hadi Hamid

DOP: Kai Lau

Line Production/2nd Cam Assistant: Sandra Cheah

DIT & Online: Dixon Yoong

Colourist: Setyo

Cam assist: Yoon Wei

VTR: Yin

Art Director: Yen Han

Art team: Violette, Naveen,

Gaffer: Jbon

Key Grip: Yunus

Crew (lighting and grip): Fauzi, Ijat

Production manager & sound: Kavi

Production assistant & art team: Ashraff Mokhtar

Makeup: Annie

Music: Farique

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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