For years Jack Chow has lived an undisturbed life. But this year all that is about to change and you’re about to witness his journey of loss, longing and a little New Year Magic.
The ad’s creative director Lee Tak Shune said that IPC had already come up with their in mall theme before the script. The theme was Supersize Prosperity.
“The idea behind it is that every shopper big or small is treated to a wondrous CNY installation that features oversized decorations and even a giant reunion dinner scene.
“Simply put, shoppers get to experience CNY through the eyes of a rodent. This inspired the film that takes viewers through the life of a funny rat that finds refuge in Chinese household (without them knowing, at first),” said Lee.
Credits
Agency: Your Maker
ECD: Shune
Executive Producer: Sher
Account Management: Denise Chuang
Reservoir Production house team
Director & Editor: Soh Chia Lok
Executive Producer: Ryan Khoo
Producer & First AD: Hadi Hamid
DOP: Kai Lau
Line Production/2nd Cam Assistant: Sandra Cheah
DIT & Online: Dixon Yoong
Colourist: Setyo
Cam assist: Yoon Wei
VTR: Yin
Art Director: Yen Han
Art team: Violette, Naveen,
Gaffer: Jbon
Key Grip: Yunus
Crew (lighting and grip): Fauzi, Ijat
Production manager & sound: Kavi
Production assistant & art team: Ashraff Mokhtar
Makeup: Annie
Music: Farique
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