Imagine if no one spoke your language…

Unsilenced is a music video. It is being sung. But you won’t hear the words.
Below is the video:

The video by BETC Paris for French non-profit La Parole aux Sourds [A Microphone for the Deaf] is the result of a collaboration by between the French-American electro band, Haute, which composed the music, and the English dancer, Billy Read, who wrote the lyrics and interpreted them in the music video. Billy is deaf.

This is the first original song sung entirely through sign language and dance. What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country.

They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along.

Billy Read is one of those unique voices. He lost his hearing at the age of 3 due to a severe case of otitis, and began to dance as a teenager, inspired by the movements of Michael Jackson.

He went on to develop his own technique, using the vibrations of the music to guide his steps and drawing on sign language to enrich his choreography. He’s now the head of his own London-based dance troupe Def Motion.

The BETC agency, which supported the project and produced the clip, “hopes that it will attract the greatest number, deaf or hearing, media, influencers or simple Internet users.”

When you click on the video, a message appears: “You have the power to make Billy speak” . An invitation to discover the universe of the dancer.

“As the daughter of deaf parents, I created La Parole Aux Sourds from a simple observation: for the deaf community, the hearing world can be an unwelcoming place.

“When nobody speaks your language, it’s easy to feel like a stranger in your own country, even in your own family. But the deaf community has unique voices and incredible stories that are just waiting to be heard,” said Gabrielle, co-founder of La Parole aux Sourds.

The video aims to highlight the importance of sign language and those who wish can make a donation to support the work of the organisation and its work to build bridges between the deaf and the hearing community.
Below is how the video was made:

The film was directed by Alban Coret from Insurrection Films, the production company behind music videos for Drake, Alt-J and Travis Scott.
“The film is meant to be surreal. We wanted to show how strange it is when nobody speaks your language,” said Alban.

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

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30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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