IAA Malaysia's new faces and the Big Debate!

 
(Left to right) Prashant Kumar, Harmandar Singh, Ng Li Lian, Bharat Avalani, Omar Shaari, John D Chacko, Prabha Nayar and Tony Savarimuthu.

The International Advertising Association (Malaysia Chapter) held its 24th AGM at the Royal Selangor Club in Bukit Kiara recently. The office bearers for 2017-2018 are John D Chacko (President), Omar Shaari (Vice-President), Prabha Nayar (Honorary Secretary) and Ng Li Lian (Honorary Treasurer). 

Harmandar Singh, Regional CEO of Sledgehammer Communications, Lisa Hezila, Managing Director of Y&R and Bharat Avalani, CEO of Connecting the Dots Consultancy continue their roles as Honorary Advisors.

The team, with insights from Tony Savarimuthu and Prashant Kumar, engaged in deep discussions on how to create the right buzz for IAA in Malaysia and elevate its presence and relevance across the industry.

Top on the list were strategies to bolster membership and a calendar of stimulating quarterly events headlined by industry stars.

Also discussed were plans on participation of global and regional IAA events. Those interested in attending IAA’s events can look forward their upcoming debate which touches on a topic of brand ownership. The event will be held on Wednesday (17th May) at the Royal Lake Club, Kuala Lumpur. Contact [email protected] for details.

The agenda and matters broached and explored at the AGM struck a positive note with everyone, and confidence is high that 2017-2018 will be the most productive year yet for the Malaysian Chapter.

“The IAA in Malaysia will continue to focus its efforts primarily on knowledge & learning to inform and improve integrated marketing and communications capability while creating networking opportunities to connect professionals in the industry” John Chacko, President IAA Malaysia, VP Development Asia and IAA World Board Member shared.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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