Google is afraid of something Facebook is doing - MARKETING Magazine Asia
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Google is afraid of something Facebook is doing

The mobile Internet experience is vastly different from accessing the web on a desktop computer.

People use apps instead of a browser, and that means the companies that own the most popular apps are at a significant advantage.

According to Nielsen, Facebook and Google own all eight of the most popular apps in the United States.

But Facebook likely dominates total engagement compared to the Alphabet company. Facebook management says its apps account for 20% of time spent on mobile.

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