The mobile Internet experience is vastly different from accessing the web on a desktop computer.
People use apps instead of a browser, and that means the companies that own the most popular apps are at a significant advantage.
According to Nielsen, Facebook and Google own all eight of the most popular apps in the United States.
But Facebook likely dominates total engagement compared to the Alphabet company. Facebook management says its apps account for 20% of time spent on mobile.
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
