The mobile Internet experience is vastly different from accessing the web on a desktop computer.
People use apps instead of a browser, and that means the companies that own the most popular apps are at a significant advantage.
According to Nielsen, Facebook and Google own all eight of the most popular apps in the United States.
But Facebook likely dominates total engagement compared to the Alphabet company. Facebook management says its apps account for 20% of time spent on mobile.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu