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Google is afraid of something Facebook is doing
The mobile Internet experience is vastly different from accessing the web on a desktop computer.
People use apps instead of a browser, and that means the companies that own the most popular apps are at a significant advantage.
According to Nielsen, Facebook and Google own all eight of the most popular apps in the United States.
But Facebook likely dominates total engagement compared to the Alphabet company. Facebook management says its apps account for 20% of time spent on mobile.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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