(Marketingmagazine.com.my) – Google Ignite, a training-to-internship programme piloted by Google Malaysia in July last year is now back for the second year.
The programme focuses on the development of digital marketing skills on Google platforms inclusive of certification for Malaysian university students.
This year, the training program involves 16 university campuses: HELP University, INTI International Universities and Colleges (KL, Subang, Penang, Nilai and Sabah), Limkokwing University, UCSI University, MMU Cyberjaya, MMU Malacca, Monash University, Sunway Ipoh and Nottingham University, Taylor’s University (Lakeside), UTAR (Perak and Sungai Long).
The program kicks off this week and ends in August with a Google Ignite 2016 job fair that plans to place at least 150 of the highest performing students and graduates with internship positions in some of the largest digital agencies and brands in Malaysia.
Students who don’t manage secure internships will still be equipped with Google AdWords certification which will go a long way in making them desirable for digital agencies and brands to hire.
“As we all know, each online search is an intent — whether for more information or for purchase consideration and comparison — and Google’s platforms are there to satisfy these queries.
“Every day, millions are conducted on google.com.my”, said Denise Gamo, Head of SMB Marketing at Google Malaysia.
“Today’s consumers inform their decisions in micro-moments — the intent-rich moments when decisions are being made or preferences being shaped.
“There are many moments, but the ones that matter to brands are those I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments. These micro-moments reveal not just who consumers are, but more valuably, what their intent and needs are,” she said.
Google Malaysia is keen to help move the digital ecosystem forward by helping students jumpstart their career in digital marketing and at the same time help grow the pool of digital talent in Malaysia.
The company hopes the recurring programme will help produce more ‘digitized’ fresh graduates.
Throughout the duration of the program, Google is providing the universities with online learning resources for self-studying and in-university training on Google AdWords in order to certify students and ensure their eligibility for internship opportunities with top employers in Malaysia.
This arrangement allows university students to pursue new learning above and beyond what is currently offered in their faculties, get valuable training that they would otherwise only get as an employee, and take advantage of internship opportunities Google has created as part of this end-to-end program.
For more information on Google Ignite, visit: www.google.com.my/landing/ignite
APPIES Malaysia 2016 Marketing Conference open for registrations!
‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.
• 36 latest Marketing Case-Studies
• 22 marketing leaders as Judges
• 3 top-notch Keynote Speakers
* 4 Game-Changing Panel Speakers
Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”
Date: 19 & 20 May, 2016
Venue: The Grand Ballroom, Eastin Hotel Kuala Lumpur
Time: 8.30am – 6.00pm
To register, go to APPIES REGISTRATION.
Download full brochure here.
Or contact Ruby on 03-7726 2588, [email protected]
APPIES Malaysia 2016 judges:
• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia
• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading
• Eric Wong – Marketing Director, IBM Malaysia
• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia
• Jasmine Lee – Chief Marketing Officer, U Mobile
• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Mark Ng – ASEAN Marketing Director, Castrol
• Martin Soong – Marketing Manager, Fonterra Brands Malaysia
• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia
• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad
• Noreen Sabrina – Senior Manager, Brand Communications – Corp Communications & Marketing, MDeC
• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia
• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts
• Rizan Ismail – Head of Brand Management, PETRONAS
• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands
• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia
• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia
• Vincent Chong – Marketing Director of Unilever Malaysia
• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia
• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA
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