A little burst of Simpsons sweetness comes to Malaysia!

Gazelle Activation brings The Simpsons to life

Homer Simpson would have given two thumbs up to his Tic Tacs. Mr Burns would have gone “eeeeeexcellent”.

Gazelle Activation, a subsidiary of shopper360 Sdn Bhd recently launched Tic Tac’s first on-ground event in Malaysia in conjunction with the official launch of Tic Tac’s Strawberry and Banana flavoured candies with Simpsons themed packaging.

The event ran 19th – 24th June, from 10 am – 10 pm at Mid Valley Megamall.
Attendees of the event were in for a treat as there was a host of fun activities which include balloon giveaways, instaprint activities, as well as a chance to win a variety of irresistible prizes, including mini Tic Tacs and free movie tickets.

Visitors also had the opportunity to admire and take photos with several iconic Simpsons photo walls. The event proved extremely popular with over 10,000 people visiting and participating over the course of 6 days.

“It was a great opportunity for us to collaborate with Tic Tac to run their first ever event in Malaysia!

“We wanted to make sure it was not only executed perfectly, but also an event that plenty of people would come and visit to purchase these Tic Tac Simpsons themed candy.

“The event had an overwhelming response which drew further interest from other malls seeking to replicate this event,” said Gazelle Activation General Manager, Ms May Kim Hui Yee.

“We would like to express our appreciation for the great work and agency service in setting up and managing our Tic Tac event in Malaysia.

“Working with Gazelle on this project has been a breeze, from ideation and layout design to event completion and success. The event set up and operations ran smoothly and the team was quick to respond to any issues that arose.

“After such a favourable experience, we look forward to working together again in the future,” said the Tic Tac marketing team.

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!