FOX Sports opens its first FOX Sports Lounge

10 months ago

For fans of sports, there is no bigger excitement than watching their favorite team play and sharing the experience together with their friends and family. In line with this, FOX Sports Malaysia, one of the leading network for sporting content in the country, is proud to introduce the first-of-its-kind FOX Sports Lounge in Southeast Asia.

The FOX Sports Lounge is brought exclusively in collaboration with broadcast partner, ASTRO, and venue partner, Sunway Pyramid. At the lounge, shoppers can enjoy the best sporting action; from football to tennis and even golf tournaments that are happening around the world without compromising time for family affairs. The FOX
Sports Lounge is open at the Lower Ground (LG) Floor of Sunway Pyramid until April 24 2019.

At the launch event, Penny Tan, Senior Director, Marketing & Affiliate, FOX Networks Group said, “For the first time ever, through the FOX Sports Lounge, we provide a dedicated avenue where shoppers and sports fans in a shopping mall can catch the biggest sporting matches and cheer for their favorite team. We are proud to give our
fans this dynamic and engaging experience, and for the next few months, this will be the go-to destination for every sports fan to catch-up on all the exciting matches and highlights that FOX Sports has to offer.”

As part of the wholesome experience, FOX Sports and ASTRO also organised meet-and-greet sessions for fans to catch up, as well as getting their signed autographs and pictures with different football legends. This includes
former player such as former player of Arsenal; Lauren Etame Mayer, German-born Premier League footballer; Robert Huth, and former Chelsea footballer, Glen Johnson.

CK Lee, Head of Sports, ASTRO added, “We continues to champion the Home of Sports in Malaysia, featuring the best sporting content from around the world on TV and on the go, via the Astro GO app. Malaysians are fans of multiple sports who also cheer for our country’s athletes. We are glad to deepen our engagement with all sports fans at The FOX Sports Lounge, where they can watch all their favourite players and teams live and in HD.”

Meanwhile, HC Chan, CEO of Sunway Malls and Theme Parks, shared: “For us, we have a vision for Sunway Pyramid to become a place that goes beyond just shopping and dining – it is a place where our customers can get an immersive lifestyle experience altogether. We are happy to be partnering with FOX Sports Malaysia to make this vision come true by turning our space into a place that our customers can use to relax and enjoy themselves.”

Visitors can expect to watch the best matches from FOX Sports Malaysia; including tennis’ Grand Slam tournaments, motorsports, golf championships, football league games, such as the AFC Champions League, Bundesliga, and so much more. Moreover, die-hard football fans will also be happy to know that FOX Sports Malaysia has recently added the Serie A to its portfolio. Meanwhile, ASTRO SuperSport is also showing an array of sports content at the lounge, namely badminton matches, the English Premier League (EPL) and UEFA Champions League, diving, and other prestigious international sporting events.

ASTRO subscribers are in for a treat when they make a visit to the FOX Sports Lounge. By simply showing the e-billing for their ASTRO’s subscription on their mobile phone, subscribers are entitled to redeem and enjoy a complimentary 100 Plus drink.

100 Plus is the official beverage partner and Hisense Malaysia is the official TV partner for FOX Sports Lounge. Come and experience the action for yourself!

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