New eCommerce player, Flux Panda, has its eyes set on ASEAN

A new eCommerce player, Flux Panda is eyeing the ASEAN region as it looks to expand to terrains currently dominated by Shopee and Lazada. 

Aside from small businesses and dropshippers, big companies are now reliant on both Shopee and Lazada especially during the monthly one-day sales that generate a lot of revenue for both the platforms and merchants.

Flux Panda, a live selling solution, is looking to change this by empowering businesses to own their platforms and have more control over consumer data.

“By utilizing live streaming on multiple platforms, businesses can reach a wider audience without depending on these top marketplaces,” said Flux Panda Founder and CEO, Alexander Rauser. “Flux Panda also allows businesses to have a more direct relationship with their customers through data collection and management.”

Flux Panda doubles as an eCommerce platform to help manage orders and inventory and is compatible with existing eCommerce websites and apps.

Live selling has grown in popularity, especially since the pandemic, as a marketing and sales tactic which gives merchants the opportunity to go on a live stream to demonstrate and sell their products. It has been especially popular among online businesses in ASEAN. Both Lazada and Shopee also offer live selling on their platforms.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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