Four new client wins in just 3 months for FCB Malaysia
The FCB Group’s winning streak continues with the agency racking up four new client wins in the past three months.
FCB kicked off its winning streak with PropertyGuru, Asia’s leading property portal bringing the agency onboard as it’s creative and digital agency for the Malaysian market. The appointment took effect in June and the agency is already involved on a number of key campaigns.
The second win comes in the form of UEM Sunrise’s upcoming premium property development in Desaru Coast, Johor Bahru. FCB’s intimate knowledge of the location courtesy of its ongoing remit as the creative agency group involved in the marketing of the Desaru Coast premium integrated destination resort allowed it to prevail in a hotly contested pitch involving at least six other international and local agencies.
The third adds home grown Malaysian electrical brand, ELBA to the agency’s client roster. A leader in the home appliances category, ELBA’s decision to appoint FCB reflects its ambition to enhance its brand in order to target more premium, affluent audience.
Finally, added to the mix is the brace of projects FCB secured from the Marriot International group in Malaysia building on agency’s existing tourism and hospitality portfolio.
When asked about the agency’s continued success Shaun Tay, Co-owner & CEO of the FCB Group in Malaysia attributed the wins to the ‘common vision and relentless ambition carried by everyone in the agency to make FCB the fastest growing agency in Malaysia.’
These four wins combined with earlier appointments by SaSa, Eyelevel and the Westin Desaru Coast take’s FCB new business win streak to seven wins in this year alone.
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
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Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide
Global Case Studies include:
- Wendy’s ‘’Find the Burger’’
- Rexona ‘’Mobile Voice Pack’’
- KFC ‘’Rain or Shine – KFC Sells’’
- IKEA ‘’Human Catalog’’
- NIKE ‘’Hyper Court’’
- Dove “Image_Hack”
- Ontario Tourism ‘’Where Am I?’’
- Santander Bank “Beyond Money”
- McDonald’s “Promoticon”
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Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/
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