Foodpanda Malaysia Head of Marketing takes on regional role | MARKETING Magazine Asia

Foodpanda Malaysia Head of Marketing takes on regional role


Foodpanda Malaysia has announced that Fabian Emanuel, Head of Marketing will be taking on an expanded role with the organisation to oversee brand campaigns at a regional level as the new Asia Pacific Head of Campaigns for Foodpanda.

This new role comes after Emanuel successfully drove growth of Foodpanda Malaysia since first joining the organisation back in 2017.

“I truly believe in the purpose, message, and goals of Foodpanda,” Emanuel said. “I am excited to be taking on an enhanced role that will allow me to contribute even more substantially towards the brand’s overall growth within the region.”

As a Head of Marketing at Foodpanda Malaysia, Emanuel led the brand’s marketing activities across social media and digital campaigns, advertising, and creative projects. According to a statement by Foodpanda, he was integral in crafting various strategies for all marketing teams, including digital, advertising, communications, and creative.

Emanuel’s career at Foodpanda Malaysia was highlighted by a government joint campaign alongside the Malaysia Digital Economy Corporation (MDEC), launching Foodpanda’s first local ambassador campaign, and leading the charge for the Ramadhan and Hari Raya 2020 festive campaign exclusively for the Malaysia market.

“In the four plus years serving as the Head of Marketing at Foodpanda Malaysia, I have had the privilege of working with a highly capable and talented team,” Emanuel added. “Together we have strived to deliver some of the brand’s and if I may be so bold as to say – some of the nation’s most compelling marketing initiatives.”

Emanuel says he looks to continue this momentum and deliver more success at a regional level.

Foodpanda’s announcement of the internal move comes on the heels of two recent appointments that point towards an expanded focus and investment towards marketing for the brand within Malaysia. These appointments include Vanita Menon Kris as Head of Marketing of New Verticals and the most recently, Caroline Wee as Head of Marketing for Food Delivery.

Joining the team in November 2020, Vanita is in charge of developing marketing and communications strategies for Foodpanda’s shops, pandamart, and pandapro. She brings with her nearly two decades of industry experience having led and provided direction for a number of high-level MNC’s in her past role, including Standard Chartered, CIMB Bank, Nestle, MAS Enrich Programme amongst others.

Caroline joins the Foodpanda Malaysia team contributing almost nine years of marketing industry experience. She comes off successful roles as Regional Country Marketing Assistant Manager at Grab; Assistant Vice President at Malaysian satellite television provider, Astro and most recently Marketing Manager at Axiata Digital’s ADA.