Saying terima kasih is an everyday etiquette and a simple courtesy that takes just a moment. It costs nothing, not even an effort.
But it’s also one of the most important ways in which we interact with others, both those closest to us and those with whom we have contact for the briefest of times.
Firefly Airlines as always runs the most appropriate campaigns at the right time of the year to remind many of us on the basics. As such, the current campaign launched by the airline is Terima Kasih.
As we approach Merdeka and Malaysia Day, the 100% Malaysian airline goes all out to show gratitude and thanks to all whom it has served and will be serving as Malaysia is sure famous for good manners and warm hospitality.
There are many exciting promotions and initiatives lined up for the Terima Kasih campaign that customers can enjoy from. Currently the airline is giving up to 60% discount on all domestic destinations and also for those who are into holiday packages for the upcoming long weekends, you can enjoy flight and accommodation at a 50% discount.
Firefly will be at the MATTA Fair 2019 from 6 to 8 September 2019 at PWTC, KL to offer various deals and to promote discovering domestic destinations in Malaysia.
Furthermore, it is said that there will be an event at Subang Skypark to engage with customers and fellow Malaysians as we well as creating awareness on Malaysian manners and hospitality.
“Saying thank you or terima kasih to those who have helped or sacrificed for us a is mere gesture of showing gratitude and basic human value…think of a time you told or didn’t tell someone how grateful you were for their help, support or even just for being in your life…how did that moment make you and that person feel?…saying thanks may not matter to you, but it does matter to the person you say it to…they’ll remember you and they’ll likely go out of their way to help you in the future….Terima Kasih, Thank You. Xie Xie. Nandri. Gracias. Arigato…it doesn’t matter what language you speak, expressing gratitude is important…everyone is struggling with their own battles, say thank you and make their day….ucapkanlah Terima Kasih!” shared Firefly Vice President of Marketing and Communications, Izra Izzuddin.
She added that being in the hospitality industry, it is key that one is rooted with good manners, friendliness, warmth and kindness as it will display positive values such as providing courteous and gentle service to passengers.
It is important to be able to leave a positive image of our country to a tourist. This will also enable tourists to enjoy a relaxing holiday as they feel that their arrival here is welcomed and appreciated by the local community.
Therefore, employees at Firefly Airlines are consistently reminded of smiling and speaking in a gentle tone when dealing with passengers.
As the airline also seems to have been actively campaigning for environmental and recycling initiatives recently, there will be a CSR initiative happening this September in conjunction with World Clean-up Day 2019.
Firefly Vice President of Marketing and Communications, Izra Izzuddin.
This is also in line with the Terima Kasih campaign whereby Firefly wants to demonstrate that Terima Kasih can even be said or shown to mother nature and it is time to educate the younger generation to preserve our homeland, Malaysia.
The team at Firefly is producing a video for FireflyTV, in conjunction with this campaign, so stay-tuned for its kick-off date that will be announced soon. A little hint, the content or story is very simple yet impactful, going back to basics on Malaysians and manners.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
