(marketingmagazine.com.my) -Here is the day’s programme for the Malaysian CMO Conference on Sept 6:
Welcome Remarks by Master of Ceremonies Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
How today’s digital reality can enrich customer experiences
by Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
Raja Teh is in the forefront of Islamic banking today and she drives the Hong Leong Islamic Bank brand across all platforms. She has been breaking new ground with innovative approaches to Islamic banking products and services as a Shariah compliant alternative to conventional banking. A highly-sought after speaker and award-winner, her talk focuses on how the digital ecosystem is shaping the customer experience roadmap across her shared network of over 270 branches and 1,400 terminals nationwide.
The UnMarketing Marketer
Loh Keh Jiat – Chief Marketing Officer, Digi Telecommunications
From accountant, to salesman to now CMO of Digi Telecommunications, Loh Keh Jiat brings an honest and realistic perspective to marketing. He will share what works and what does not in today’s marketplace, by sharing some candid but blunt realities:
• Analytics and Big Data – can one go too micro, and miss obvious trends?
• Digitization of business – transforming the way you run your business, or transforming the business itself?
• Customer Love – it is all about culture building…
• Contextual Marketing – how Real is it?
10.30am – Coffee/Tea & Networking
Reality Check: Imminent Extinction?
by Sulin Lau – Head of Marketing Services, Maxis.
Based on the current climate change trends in the digitization of marketing channels, democratization of insights, and emerging opportunities to automate in our industry, we take a cheeky non-scientific pick of which countries and species may be the first to disappear in this world we know as marketing.
Real Lessons from Malaysian Product Launches
by Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formerly Permanis)
Santharuban or Ruban is in charge of overseeing all A&P and new launches for Etika’s portfolio of brands. This blistering journey has seen him work with the team at Etika to strategise many breakthrough product launches and multiple award-winning campaigns for brands like WONDA, Lipton, Tropicana, Mountain Dew, Revive Isotonic, Gooday (relaunch) and most recently Calpis! Hitting the ground running, Ruban’s mantra remains “Go Big or Go Home”.
Building Local Businesses of Tomorrow
by Cyril Dhenaut – Head of Marketing, KFit Group
Out in beta testing now, Fave will be the latest innovation by KFit to hit the Southeast Asia consumer marketplace later this year. It will give local businesses the technology/virtual keys to grow their physical businesses. Fave is designed to bridge virtual interactions with real world experiences by facilitating meaningful experiences among friends and empowering people to do more together. Let Cyril tell you how this can transform local commerce and propel economic growth!
12.40pm – Lunch & Networking
Exclusive Screening of World’s Best Campaigns from Cannes Lions 2016
This is the first ever screening in Malaysia from the Lions Festival in June 2016.
Made possible by MARKETING magazine – Official Malaysian Rep of Lions Festivals.
Content Marketing Case Study: Golden Kancil Winner Kuching Happy campaign
by Puspa Marina Omar – Senior VP & Head of Strategic Comms, Bank Simpanan Nasional
This campaign shows how a conventional bank broke new ground to make itself relevant in the age of social media.Kucing Happy, probably Malaysia’s most popular social media persona, is BSN’s mascot from its 40th anniversary.His duties as the director of the Happy Department include to “meng-happy- kan” the public by answering requests posed on social media with the hashtag #Kucing Happy.
From Blogshop to Fashion Stores!
by Rachel Lim – Co-Founder of Love, Bonito
Rachel started her online fashion business when she was 19 and her brand Love Bonito has revolutionised online retail and redefined the fashion scene in Singapore. In 2009, her blog was voted Best Blog Shop at the Asia Pacific Blog Awards. When she launched her own store, her website crashed because she did not expect more than a few thousand customers. With over 90,000 followers on Instagram and 130,000 Facebook Likes, Love Bonito is a fashion phenomenon. She has grown the brand beyond Singapore to Malaysia, Indonesia, Cambodia and Australia. When Love, Bonito launched its collaborative line with French couture designer Julien Fournie in 2013, it was credited for bringing fashion to the masses. Listen to her amazing and inspiring true story.
3.10pm – Coffee/Tea & Networking
POWER PANEL DISCUSSION:How is Big Data transforming Marketing?
• How can marketers capitalise on data to amplify their customer’s brand experiences?
• What is the role of analytics when deploying marketing data that is already available?
• What are the limitations of data when formulating and executing a marketing plan?
• Are marketers harnessing the right data points to customise their strategies and media choices?
Marketing is about storytelling, brand and customer experiences. But with Big Data, Predictive Analytics, AI, IOT, marketers are now navigating complex touchpoints in a digital ecosystem to make sense of it all. The deluge of marketing data has made this conundrum a new reality. This session explores how brands are tapping into opportunities presented by data and decipher how it is managed to meet marketing goals.
Panel Moderator: Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
1. Eric Wong – Marketing Director, IBM Malaysia
2. Spencer Lee – Commercial Head, AirAsia Berhad
3. Srikanth Ramachandran – Executive Director, Moving Walls
4. Edward Ling – Sales Manager, Waze Malaysia
5. Bala Pomaleh – CEO, IPG Mediabrands Malaysia
6. Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
SPECIAL GUEST SPEAKER: Dato Seri Vida – Founder, Pamoga & Qu Puteh (Vida Beauty)
Firebrand Entrepreneur turned Maverick Marketer!
This savvy businesswoman has redefined the way of promoting local products and is a radical thinker with a larger than life personality. She will share her secrets of capturing the the local Malay market and her strategies on going global. Her sponsorship of TV shows with her tagline “Qu Puteh, Qu Puteh, barulah putih” has become a catchphrase beyond the norms of conventional brand building. Brand recognition for her Qu Puteh products went viral after she reportedly spent over RM3 million to sponsor last year’s Anugerah Juara Lagu.
Following her high-profile two season sponsorship of the Kelantan soccer team, which will result in a name change to include the names of her two biggest selling products, health drink Pamoga and the skin whitening drink Qu Puteh, and a change in the state’s jerseys and stadium colours to bright Barbie pink. From sports marketing to branded content, Dato Seri Vida will share the inconvenient truths about the ‘New Realities’ of marketing. Not to be missed!
5.00pm – Thank You & Close
For full details about the CMO event, go here: http://www.marketingmagazine.com.my/cmo2016
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis)
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
For details, contact Ruby on 03-77262588, [email protected]
Download event PDF here
More details www.marketingmagazine.com.my/cmo2016
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