EVA AIR AND KINGDOM DIGITAL’S GROWING PARTNERSHIP TAKES FLIGHT WITH CREATIVE AOR APPOINTMENT

Kingdom Digital is thrilled to announce its appointment as the creative agency of record (AOR) for EVA Air, the only 5-star Taiwanese airline rated by Skytrax and one of the World’s Top 20 Safest Airlines according to AirlineRatings.com.

Since 2017, Kingdom Digital has been a trusted social media agency partner for EVA Air, building a solid presence for the airline in the Malaysian market. This appointment marks a significant milestone, expanding the agency’s role to encompass full-service campaigns and creative ideation.

The agency will work closely with EVA Air to strengthen brand awareness, drive anticipation for its flight routes and promotions, and create engaging consumer experiences. The appointment officially commenced in March 2023.

Au Yong Yoon, Deputy Manager at EVA Air expressed enthusiasm for the partnership, stating, “Kingdom Digital has been instrumental in establishing our social presence in Malaysia since the beginning. We are excited to see the creative initiatives the team will bring to help us expand our wings and reach greater heightsin the local market.”

Echoing this sentiment, Lui Xiao Yee, Client Servicing Director at Kingdom Digital, said, “We’re deeply honoured to be entrusted as EVA Air’s creative AOR. This appointment not only reflects the quality of our work but also marks a significant milestone in our partnership.

Working with their team has always been a rewarding experience, and we’re excited to spotlight more of their world-class services and captivating destinations for travellers.”

As part of this partnership, Kingdom Digital successfully executed its first on-ground experiential event for EVA Air, “Worlds Within Reach,” at One Utama Shopping Centre from 20th to 24th November 2024.

The event transformed a section of the shopping centre’s ground floor into an immersive experience reminiscent of an airport and runway, attracting an incredible turnout of visitors and travel enthusiasts. Visitors embarked on a travel-inspiredjourney, progressing through phases such as Check-In, Departure Hall, Baggage Claim, and Vacation Time.

Each section featured custom-designed games that highlighted EVA Air’s key destinations worldwide, where participants collected points by completing challenges and redeemed them for prizes at the Baggage Claim section.

To further elevate the experience, EVA Air partnered with HWC Coffee to curate a beverage menu inspired by regions such as Asia, the West, and Taiwan, served inthe Vacation Time section. This area also featured a giant airplane structure and EVA Air logo, creating a photo-worthy highlight for visitors.

To amplify awareness and drive footfall, Kingdom Digital also leveraged EVA Air’s social media channels to promote the event, generating excitement and engagement online.

Check out the recap on EVA Air’s Instagram to relive the excitement of the “Worlds Within Reach” event

 

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A post shared by EVA Airways Malaysia (@evaairmy)

This appointment, coupled with the event’s success, marks an exciting new chapter in Kingdom Digital’s partnership with EVA Air, underscoring their shared commitment to delivering enriching journeys and unforgettable travel experiences.

With more creative campaigns on the horizon, both partners are poised to inspire wanderlust and deliver extraordinary moments for travellers.