Under fire for spending so much on advertising, drug makers are doubling down.
Even as politicians and physicians press for strict limits on prescription drug ads, the pharmaceutical industry is pouring billions into new TV and print campaigns.
Ad spending soared more than 60 percent in the last four years, hitting $5.2 billion last year.
Read full article here>>
'Bumper ads''Hit Chaser’'Maxis SOS Network''Sundae Bloody Sundae'‘Bangkit’‘Buy a Lady a Drink’‘Fabulous Four’‘Fuel Your Performance’‘Go Places’‘Kongsi Home project‘rewrites history’‘Save Now’‘Venuepedia’‘Yesterday for Tomorrow’“Celebrate Your Child’s Multiple Intelligence”“Creative Genome Project“Cross River Gorilla”“Facebook at Work”“Humor is only for intelligent people!’“MARKETING IN A DOWNTURN”“Responsible content standards'“Role Reversal”“Semangat Bola“The Dangers of Anti-Creativity”“The Minute List”
MARKETING Magazine is not responsible for the content of external sites.
