Drug makers now spend $5 billion a year on advertising. Here’s what that buys.

Under fire for spending so much on advertising, drug makers are doubling down.

Even as politicians and physicians press for strict limits on prescription drug ads, the pharmaceutical industry is pouring billions into new TV and print campaigns.

Ad spending soared more than 60 percent in the last four years, hitting $5.2 billion last year.

Read full article here>>


MARKETING Magazine is not responsible for the content of external sites.

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene