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Dragon Rouge to rebrand Media Prima TV
25 Jan
Media Prima Television Networks appoints Dragon Rouge to revamp its channels
Dragon Rouge Southeast Asia has been appointed by Media Prima Television Networks (MPTN) to handle its branding initiatives in 2018.
MPTN operates Malaysia’s four leading free to-air television stations, namely TV3, ntv7, 8TV and TV9 in addition to tonton, Malaysia’s number one Over -the-Top (OTT) service and Studio 8, MPTV’s multichannel network on YouTube. MPTN currently reaches over 28 million Malaysians every day on terrestrial networks, satellite television and online.
“The media landscape is undergoing rapid changes, and we are delighted to be partnering with Media Prima to help its ‘television’ brands keep in step with these changes. The traditional approach to brand-building no longer applies as the world turns digital, and Media Prima understands this well,” commented Zayn Khan, CEO of Dragon Rouge in Southeast Asia.
“To take our brands to the next level, we needed a partner who could provide a fresh perspective on our business and challenge our thinking, strategically and creatively. We are clear about the kind of media and content business we want to be, and Dragon Rouge is working with us to reflect our vision in our iconic television brands,” added Johan Ishak, CEO, Media Prima Television Networks.
Among other initiatives, Dragon Rouge is working on the rebranding of ntv7, one of MPTVs longest running channels. The new logo was revealed at the MPTV screenings last week. Johan announced that in addition to a new brand identity, ntv7’s brand repositioning will see “content that will reflect [and] cater to the modern society.”
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