Digitas wins Media AOR for Great Eastern in Singapore

Digitas, the Connected Marketing Agency, has been appointed as Great Eastern Life’s Media Agency on Record for Singapore with immediate
effect.

Digitas will be responsible for online media buying, planning as well as driving innovation in the insurance company’s path to digital transformation to enable consumers to become more adept at financial planning.

Digitas will also partner with Starcom to support offline activities.
Commenting on the appointment Keith Chia, Head Group Brand and Marketing, Great Eastern Life, said: “Digitas demonstrated strong strategic thinking, coupled with data-driven ideas and an innovative approach to segmentation which is crucial to Great Eastern Life and our business.”

Rika Sharma, Managing Director, Digitas Singapore said: “Great Eastern Life is a premiere Singapore organisation that has continued to be at the cutting edge of digital and tech innovation.

“Through our partnership, we look forward to enhancing Great Eastern’s productivity gains, consumer acquisition, as well as data analytics with an aim to make the company more nimble and efficient.

Great Eastern Life has over S$85.0 billion in assets and around 4 million policyholders.The company also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

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