Digi engages more than 3,000 customers for Customer Obsessed Day 2020! - MARKETING Magazine Asia


Digi engages more than 3,000 customers for Customer Obsessed Day 2020!

Digi Telecommunications continues its annual tradition of engaging customers through its Customer Obsessed Day 2020 (COD) for the ninth consecutive year.

Unlike previous years where employees were mobilised to the streets of key market centres nationwide, the pandemic has inspired Digi to pivot to digital means.

For this year’s COD, more than 1,000 Digizens interacted with customers virtually.

Activities were all organised and managed digitally, from recording of customers stories, to Digizens having a live video chat with more than 3,000 customers, and gifting of MyRewards to thank customers with a personal touch.

Digizens were also required to strengthen their knowledge on customer engagement topics through 3 hours of e-learning as part of the mandatory COD tasks.

Digi’s Chief Marketing Officer, Praveen Rajan said that the annual COD allows Digizens the opportunity to get to the heart of the matter and interact personally with customers while appreciating them for their loyalty.

“More so this year, as we understand that connectivity is crucial in allowing them to stay connected to what matters most to them. Talking to our customers and gaining their honest feedback have always inspired us to be the best in delivering them a better internet experience.”

Through the insights gleaned from COD held in previous years, Digi is able to serve its customers better by curating new products and services or improving existing ones to cater to its customers’ evolving digital lifestyle demands, some of which are already introduced commercially such as the MyDigi app, self-serve mobile kiosks, e-queue systems and Digi Store Online.


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