David Mitchell Joins People 'n Rich Holdings as Group Integration Director


David Mitchell joins People ‘n Rich Holdings as Group Integration Director

Long time marketing agency veteran, David Mitchell, is returning to Malaysia after a two-year stint at Havas Creative Vietnam. He is now the Group Integration Director with People ‘n Rich Holdings.

“People ‘n Rich Holdings’ individual agencies have an excellent list of local and international clients; all of them are already enjoying the benefits of different solutions the Group offers. [Mitchell’s] role is to assist these agencies by offering our clients media agnostic solutions; some of which will be custom-designed to address their marketing challenges,” said Richard Steven, Founder and Owner, People ‘n Rich Holdings.

“Moreover, with the addition of our new digital offering that starts up in March 2019, the Group is now in an excellent position to offer a truly holistic offerings; specifically across the entire customer decision journey.”

The move is apt as Mitchell is no stranger to the marketing business. He brings close to 30 years of industry experience and in-depth know-how that he’s been honing at various high-profile brands. Of course, this includes Marlboro, Carlsberg, DiGi, Petronas, and Kellogg’s.

“[Steven] gave me my start back in 1991 and I’m grateful that he places his faith in me once again; specifically, to help with this critical role. I’m excited to be back and am looking forward to using the experiences I’ve gained across four Asian markets and dozens of brand to drive integrated solutions for our clients across the group,” added Mitchell.

Text by: Victor Yap


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