Dato Vida kicks off Lavida Go Bola

Malaysia’s maverick cosmetics tycoon Datuk Seri Hasmiza Othman, or Datuk Seri Vida (DSV), has launched a new song “Lavida Go Bola” in conjunction with the FIFA World Cup 2018.

She performed the song with her two children, Cik B and Kacak, as well as singer Mimi Fly during the launch at Movie Animation Parks Studio (MAPS) in Ipoh last Friday.
She said wanted to write a football-themed Hari Raya song, but later dropped the idea and focused on the sport itself.
The song was co-written and produced together with songwriter Cat Farish and took three days.
Cat said the songwriting and producing took only three days as Hasmiza already had the structure, element and lyrics.
“Working with her was not easy. She was very particular with what she wanted but at the end, it was worth it,” he added.
DSV said she was fully involved in the making of the video.
She said, “Not only did I direct the video, I also choreographed all the dance moves, which was hard.”
“I was also involved with the editing process and I would redo a scene if I found that the video was not as upbeat as the song,”
she said adding it took less than RM100,000 to make the video.
View here:

It clocked in half a million views in two days on You Tube
Last year, unfazed by run-ins with the law over alleged tax evasion and dubious product claims the flamboyant skincare mogul Dato Seri Vida, CEO of Vida Beauty was in the news, this time for displaying herself in full glory in a bathtub filled with currency notes and jewellery.

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