Listen to this article(marketingmagazine.com.my) – Last week we showed you Dato Vida’s full session at the CMO Conference, this week we bring you some of the hard hitting questions asked by the senior marketers in the audience:
• How does Dato Vida benchmark the success or failures of her marketing activities?
• When does she know it’s the right time to come up with a new product?
• What is her advice for more ‘serious’ brands to replicate her success?
Marketing veteran Pat Wahid was among the audiences at the CMO Conference curious to find out more on Dato Vida’s success.
Find out the answers to the questions above in these videos:
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