(marketingmagazine.com.my) – By: Malati Siniah
“Choosing a job is about much more than salary or title. Millennials want to work for a company that’s dynamic, purposeful, friendly and where they can make a real difference.”
This was why Heineken decided that they would give a personal twist in launching their latest global Employer Brand campaign. The ‘Go Places’ campaign, enables potential candidates to have a fun in an interactive Interview experience online which not only makes the process enjoyable but also showcases the company’s different brands in a unique way.
Before entering the microsite candidates would have to share their date of birth and country of origin before proceeding with the interview.
Lennart Verstegen from Wefilm who directed the ad shared with Adweek that details in the video would be localised according to the country keyed in by the candidate.
“You see empanadas when watching in Mexico, and a noodle soup when viewing in Vietnam. The same thing occurs when presented a local beer—you see one that is actually local in your market: Amstel beer in the Netherlands (a Heineken company beer!) and Star Beer in Nigeria (also a Heineken beer),” Lennart shared in the interview.
This he shared was to make the global campaign relevant to different cultures. The video according to the company was a result of working with over 600 of its staff worldwide to capture the essence of that makes Heineken special place to work.
Once the candidate has completed the interview they will then be redirected to Heineken’s LinkedIn page and will be presented with the suitable job openings.
Want to see if you are the right fit at Heineken? Check out the campaign website here
Related Posts:
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW