Crisis & Reputation Management PR Firm Launches in Malaysia


( – Pooling together a team of Malaysian and international experts in media relations, communications marketing, branding and digital, Core Pro PR Services Sdn Bhd (COREPRO), a Malaysian specialist crisis, risk and reputation PR firm, has begun operations out of its KL City Centre (KLCC).

This is to cater to the growing industry demand for reputation management, brand building and crisis preparedness support.

The company was founded by Marcus McGee, Managing Director of one of the UK’s largest franchised companies, in partnership with Neil Fraser and Stuart Rosman Tan.

Fraser and Tan established the Edelman Malaysia ‘Corporate Risk and Reputation Practice’, steering the team to successfully pick-up a host of ‘global internal awards’ and ‘global industry awards’ for their work in crisis management, issues management, crisis preparedness and best insights-driven campaigns.

COREPRO focusses on three core activities: growing and improving client reputations, creating and developing sustainable and highly successful brands and crisis communications management – risk mitigation and managing crises when they occur.

Stuart Tan, executive director, said: “COREPRO answers the direct need for an experienced and independent Malaysian crisis communications agency with risk and reputation and profile-building specialisations.

While a number of agencies can offer crisis, issues and risk services in their offerings portfolio, COREPRO is the go-to dedicated 24/7 consultancy, specialising in this field.

COREPRO’s management holds an intimate knowledge of the Malaysian media, government and business landscape, serving domestic and international PR clients across industry sectors, markets and territories.

We are filling a substantial and growing need in the marketplace for what has become an essential service for many organisations.”

Neil Fraser, executive director, said: “We’re breaking the norm of conventional agency thinking by combining totally customised and tailored trainings with traditional and digital services to improve corporate reputations, delivering real and tangible business benefits – promoting and protecting reputations to increase trust and ultimately drive profit margins.

In an environment where we’ve witnessed the fragility of trust across all institutions, effective stakeholder engagement and targeted communications have become requisite business imperatives for all sectors. Frankly speaking, there has never been a more important time to protect and promote your brand, giving it a competitive advantage to stand up and stand out in a rapidly-changing environment.”

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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