(Marketingmagazine.com.my) – Pooling together a team of Malaysian and international experts in media relations, communications marketing, branding and digital, Core Pro PR Services Sdn Bhd (COREPRO), a Malaysian specialist crisis, risk and reputation PR firm, has begun operations out of its KL City Centre (KLCC).
This is to cater to the growing industry demand for reputation management, brand building and crisis preparedness support.
The company was founded by Marcus McGee, Managing Director of one of the UK’s largest franchised companies, in partnership with Neil Fraser and Stuart Rosman Tan.
Fraser and Tan established the Edelman Malaysia ‘Corporate Risk and Reputation Practice’, steering the team to successfully pick-up a host of ‘global internal awards’ and ‘global industry awards’ for their work in crisis management, issues management, crisis preparedness and best insights-driven campaigns.
COREPRO focusses on three core activities: growing and improving client reputations, creating and developing sustainable and highly successful brands and crisis communications management – risk mitigation and managing crises when they occur.
Stuart Tan, executive director, said: “COREPRO answers the direct need for an experienced and independent Malaysian crisis communications agency with risk and reputation and profile-building specialisations.
While a number of agencies can offer crisis, issues and risk services in their offerings portfolio, COREPRO is the go-to dedicated 24/7 consultancy, specialising in this field.
COREPRO’s management holds an intimate knowledge of the Malaysian media, government and business landscape, serving domestic and international PR clients across industry sectors, markets and territories.
We are filling a substantial and growing need in the marketplace for what has become an essential service for many organisations.”
Neil Fraser, executive director, said: “We’re breaking the norm of conventional agency thinking by combining totally customised and tailored trainings with traditional and digital services to improve corporate reputations, delivering real and tangible business benefits – promoting and protecting reputations to increase trust and ultimately drive profit margins.
In an environment where we’ve witnessed the fragility of trust across all institutions, effective stakeholder engagement and targeted communications have become requisite business imperatives for all sectors. Frankly speaking, there has never been a more important time to protect and promote your brand, giving it a competitive advantage to stand up and stand out in a rapidly-changing environment.”
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