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Create gripping content for TV and your next viral campaign
16 Jun
(Marketingmagazine.com.my) – If content marketing is at the heart of your marketing strategy then you will have plenty to learn from Hando Sinisalu at next month’s Best of Global Digital Marketing, content marketing special.
No stranger to the content game Hando, founder and CEO of Best Marketing International, is a reputable marketing journalist and researcher who has produced The Best of Global Digital Marketing Show and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. Having produced and managed over 200 conferences in 24 countries, he has experience in both content creation and event/business management.
Delegates attending the conference, taking place at Eastin Hotel, PJ on the 19th July will hear Hando’s talk on the best examples of content marketing and the issue of ad blocking.
During his hour and a half sharing session of the best content marketing case studies, Hando will highlight various examples which worked across both traditional platforms such at television and on social media.
Among the case studies discussed include the viral ‘Will it blend’ campaign by Blendtec, racking up millions of views for each video posted, find out how Blendtec succeeded in bringing a common household item into the digital age,
Other case studies in his session include Dell’s “Take it Easy” campaign targeted towards its B2B customers and Yaskawa Electric Corporation’s award-winning “Yaskawa Bushido Project”
Highlighting BBC’s brilliant content development through its award-winning TV Crime Drama, in his session Hando will also be sharing how “The Last Hours of Laura K” brought the traditional TV content creation into the world of social media.
In his second session, Hando will be speaking on the topic of ‘Native advertising in the era of adblocking” sharing case studies on how the top publishers including Buzzfeed, Forbes and The Huffington Post were approaching native advertising.
Hear from Hando and other content marketing specialist at Best of Global Digital Marketing on:
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
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(Marketingmagazine.com.my) – If content marketing is at the heart of your marketing strategy then you will have plenty to learn from Hando Sinisalu at next month’s Best of Global Digital Marketing, content marketing special.
