Clear, a consultancy part of MC Saatchi Global recently opened its office in Kuala Lumpur marking its third entry in Asia after Singapore and Shanghai.
Clear KL offers rigorous transformative strategy and proprietary insights for brands seeking to close the experience gap or accelerate growth at a time of disruption and complex digital transformations.
Sue-Anne Lim has been appointed as the Managing Director of the KL office and will be spearheading the outfit’s brand reach and lead the consultancy’s market expansion.
“Many had asked me if this isn’t the worst time to launch a new business,” Sue-Anne said. “To be honest, I think there’s no worse or best time – businesses need strong brands and effective marketing to increase their valuation and reputation.
Prior to joining Clear, Sue-Anne was the Chief Data & Strategy Officer at Dentsu Aegis Network, Malaysia, where she was instrumental in driving integrated and strategic synergy at the group level. With a successful 17-year career, she has helped brands such as Honda, Air Asia, Abbott Nutrition, Celcom and more reach their full potential and transform in the digital economy.
“A strong and well-managed brand with the right dose of aspiration maximises value during the best of times and minimises attrition during the worst of times,” Sue-Anne explained. “Clear is perfectly poised to provide clarity for growth and elegant solutions, which is what every business needs today as mistakes will be expensive.”
With more than 15 years in the market, Clear has been helping ambitious global leaders future-proof their business by creating greater brand utility and value, operationalising high-level strategy and advising allocation of resources appropriately. They do this via a rigorously commercial mind-set and the belief in bringing inspiring strategy to every business problem.
“I’m delighted that Clear is opening up in Kuala Lumpur and many might raise an eyebrow about why this and why now,” said Global CEO of Clear, Damian Symons. “The truth is that as we emerge from the wreckage of COVID 19, client leaders need strong strategic thinking more than ever and they need best-in-class insights to ensure their brands continue to connect with evolving consumers’ demands while delivering transformative products and services that are imaginative and innovative.”
Clear’s core capability is in delivering clarity in insights and analytics, strategy planning and practical application to help businesses grow their top-line results via corporate, B2B, consumer and employer branding. Their global clients include Toyota, Abbott Nutrition, GSK, Virgin, Western Union, Unilever and many others, across six different markets.
Some of Clear’s proprietary frameworks include but are not limited to Growth Mapping and Segmentation, Impact Modelling, Experience Design, and Business Model Innovation.
According to Sue-Anee, the sentiment and attitude of the market, customers and even employees have changed permanently and Clear can help businesses to quickly reset itself and gain momentum in recovery. “It is the perfect time to introduce Clear’s strategic framework and proprietary tools that will help clients identify confident growth spaces in this changing landscape,” she said.
Sue-Anne is also especially passionate about helping local and Malaysian-based businesses to emerge stronger from this global crisis.
“But first, to get out of the woods, we must break inertia,” she said. “Business recovery in 2021 needs to start now.”
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