Celcom, U Mobile, Huawei, MDeC and IBM ready to digitise APPIES!

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(Marketingmagazine.com.my) – The list of top judges at APPIES Malaysia continues…


ZALMAN AEFENDY ZAINAL ABIDIN – Chief Marketing Officer, Celcom AXIATA Bhd

Zalman Aefendy Zainal Abidin, Chief Marketing Officer Celcom AXIATA Bhd, has been in telco marketing for 20 years and at Celcom for more than 12. He believes the industry has reached a point where the power to influence communication is now in the hands of the consumer, and marketers need to creatively engage the customers on their terms while delivering key messages.

JASMINE LEE SZE INN Chief Marketing Officer U Mobile Sdn Bhd

JASMINE LEE SZE INN – Chief Marketing Officer, U Mobile Sdn Bhd

Spunky hair-styled Jasmine Lee is a true blue marketing maven, shining as the Chief Marketing Officer of U Mobile Sdn Bhd for three years now. Before that she spent three years with Air Asia as Commercial Director. Her experience spans CRM, Digital, Mobile, Social, Advertising and Marketing. Jasmine also spent three years as Senior Manager for Digi’s Corporate Branding and once launched a card-based loyalty program for Lancôme known as Privilege de Lancôme which continues till this day.

MATTHEW HO Regional Digital Marketing Director Huawei Technologies Malaysia

MATTHEW HO – Regional Digital Marketing Director, Huawei Technologies Malaysia

Matthew Ho is the Regional Digital Marketing Director for Huawei Technologies Malaysia. He was previously General Manager of MEC Malaysia, Trading Director of GroupM Malaysia and Head of Digital at MEC. A proven strong strategic thinker, Matthew’s leadership brings passion to an industry where he revels as a Digital Evangelist.

NOREEN SABRINA MOHD NOOR Senior Manager Brand Communications Corp Comms MDeC

NOREEN SABRINA MOHD NOOR – Senior Manager Brand Communications Corp Comms, MDeC

In her role as Head of Brand Communications for Multimedia Development Corporation (MDeC), Noreen Sabrina Mohd Noor drives the corporate brand positioning and MDeC experience through promotion, advertising, communications and events. This entails promoting both technology industry initiatives to enhance the nation’s digital economy and advocating Malaysians to adopt the digital ecosystem as the way to a better future.

ERIC WONG Marketing Director IBM Malaysia

ERIC WONG – Marketing Director, IBM Malaysia

As Marketing Director at IBM Malaysia, Eric Wong has over two decades of marketing experience in the IT industry covering Asia Pacific countries and Malaysia. He was a jury for the the Malaysian EFFIE Awards (2012 to 2014), presented at Content Marketing Asia Masterclass 2014 Conference, ASLI’s Strategic Forum 2013, 9th Brandfest 2012 Conference, the 2nd & 5th World Chinese Economic Forum, Atlas Copco’s WW Senior Management meeting on Client Centricity and PIKOM’s Leadership Summit. He shares, “In today’s data-driven marketing approach, great marketing campaigns produces good results. Results that are designed to happened and not by accident or chance.”

Led by Chief Judge of APPIES Malaysia 2016, Adam Wee Abdullah, Group CMO for the
CIMB Banking Group, entries will be judged by a panel of 20 top marketing leaders

• 36 latest Marketing Case-Studies – like a 2-Day MBA MasterClass
• 20 marketing leaders as Judges – Who’s Who in Malaysian marketing
• 5 top-notch Keynote Speakers – Celcom, Coca-Cola, IBM AsiaPac, Unilever Asia, Astro

All entries are to be submitted to [email protected] via file transfer protocol (FTP) by 31 March 2016.

Participants can download the Entry Kit here APPIES Malaysia 2016



appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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