Artificial intelligence is changing the sales game. For B2B leaders, it’s no longer a nice-to-have. It’s the edge that separates winners from the rest. Indhra Seghar’s upcoming workshop, Skyrocket Your B2B Sales With AI Prompt Engineering, shows us how to turn simple prompts into powerful business outcomes. This is not
By Triton Dsouza, Chief Business Officer, SEA, Netcore Cloud The consumer landscape in Malaysia is evolving at an unprecedented pace. With one of the highest mobile penetration rates in the region, convenience is no longer a perk—it’s the bare minimum. Today’s Malaysian consumers expect seamless digital journeys and instant gratification
By The Malketeer Over the weekend, the Swiss watchmaker issued a rare global apology after pulling campaign images featuring an Asian male model tugging at his eyes in the stereotypical “slanted eye” gesture. For Chinese consumers, the gesture isn’t just tone-deaf—it recalls decades of racial taunts. The backlash on Weibo
How do you go from crunching research data to shaping beauty campaigns that resonate? In Episode 27 of The NexGen Show, Demi Tan shares how her passion for consumer-facing work led her to marketing for the cosmetics industry, but she still finds relevance in her research roots. “We’re heavily involved
By The Malketeer When 460 luxury goods, 58 gold bars, and properties worth $3 Billion become part of a national clean-up operation, the headlines naturally focus on the scandal. Yet, for the branding and marketing industry, Singapore’s largest money laundering case offers a cautionary masterclass on the fragility — and
By The Malketeer Malaysia’s advantage is more than geography or GDP growth. It lies in the rich interplay of its diversity, digital fluency, and a fast-rising, purpose-driven consumer base. The brands that master this trifecta won’t just win market share — they’ll set the regional benchmark for excellence. Culture Beyond
By The Malketeer Malaysia’s digital banking scene has just gained a bold new player. Ryt Bank – a joint venture between YTL Group and Sea Limited – is stepping into the spotlight with a promise to do things differently. While it may be the last of the five digital bank
By The Malketeer Malaysians are counting their ringgit more carefully than ever. Not because they want to, but because they have to. The latest study by Ampersand Advisory and InsightzClub is more than just another set of economic stats. It is a window into the real, lived experiences of consumers
By The Malketeer From McDonald’s fries to Apple’s sleek gadgets, American brands have long been symbols of aspiration in India. They’ve tapped into a swelling middle class hungry for international labels. But a new storm is brewing — and it’s not on Wall Street. In the wake of President Donald
By The Malketeer Adidas Originals has found itself at the centre of a cultural appropriation storm. The controversy erupted over the Oaxaca Slip-On, a collaboration with acclaimed US fashion designer Willy Chavarria. The shoe took inspiration from huaraches – traditional leather sandals crafted for generations by Indigenous artisans in Oaxaca,
