CelcomDigi has officially appointed Albern Murty as its new Chief Executive Officer (CEO), a move that signals a strategic leadership transition at Malaysia’s largest converged telecommunications company. The announcement, made on Tuesday, places Murty at the helm of the organisation with immediate effect, following his tenure as Deputy CEO and
Some artworks hang in museums. Others hang in the public imagination. And a few — like the famous Children on Bicycle mural in Penang — end up doing something far more powerful: they become shorthand for a place itself. Snap a photo of George Town and chances are that mural
Advertising once taught us how to sell soap. Now it is learning how to move souls. Across Malaysia, something unusual is happening. Humanitarian organisations — traditionally modest, procedural, quietly operational — are beginning to communicate with the strategic sharpness of global brands. Not louder. Not flashier. Just clearer, smarter, and
On what would have been his 123rd birthday, tributes to Malaysia’s founding father, Tunku Abdul Rahman Putra Al-Haj, were filled with familiar references to Merdeka, leadership and unity. But for those in the communications, branding and storytelling industries, the commemorative reflections by his granddaughter Datin Sri Sharifah Menyalara Hussein —
CNY In The Sky returns with free concerts, RM1.8 million worth of prizes, and a new face in the family. At Resorts World Genting (RWG), we don’t just host celebrations; we craft landmarks in time. This year, as we usher in the Year of the Horse, our annual CNY In
By Jamshed Wadia Back in September, I challenged the APAC marketing community to take the CMO Council and Zeta Global MarTech maturity assessment. I framed it then as a “credibility builder”, a way for leaders to move from opinion to evidence when aligning with the C-Suite. Now, we have a
When KK Supermart & Superstore Sdn Bhd signals an IPO, the headline may read like a finance story. But beneath the numbers, this is a marketing narrative about scale, trust, and the quiet power of ubiquity. According to The Edge, the homegrown 24-hour convenience retailer is reportedly eyeing a second-half
We are at a strange moment for marketers. The dashboards look calmer than the real world. The headlines feel louder than the budgets. The tools are getting smarter, but attention is getting poorer. And somewhere in the middle sits the modern CMO, expected to be part growth engineer, part culture
Influencer marketing spend is growing, but scrutiny is intensifying: 68% of brands struggle to measure ROI from creator campaigns, while 72% of consumers distrust paid influencer content. Traditional approaches that prioritise follower count over credibility and accountability are no longer enough. With budgets under pressure and CMOs demanding proof, not
Somewhere in Yiwu, China, the world’s most industrious factory town, a seamstress stitched a smile upside down. And, she accidentally created the most honest brand mascot of the Year of the Horse. Meet the crying horse: red, plush, vaguely miserable, and inexplicably sold out. It wasn’t conceived in a brainstorm.
