By The Malketeer Pos Malaysia has appointed NP Digital Malaysia, the performance-marketing agency founded by Neil Patel, as its official media agency to turbocharge its digital presence and engagement. The move marks another leap in the postal service’s digital transformation journey, as it seeks to strengthen online visibility, grow parcel
When it’s too hard to choose between chocolate or coffee… Why not get both at the same time? Two homegrown icons, Secret Recipe and ZUS COFFEE, have teamed up to bring the ultimate dessert collaboration that Malaysians won’t want to miss. The ZUS Indulgence Cake, combining both cake and coffee
Jasmine Food Corporation, one of Malaysia’s most trusted household names, is taking a bold step into food distribution through a strategic partnership with Sudee Holdings Bhd, a brand under World Prominence Sdn Bhd. Best known for its innovative single spice cubes and dry cooking pastes, Sudee brings convenience and authentic
New festive-season playbook shows how precision targeting, early-access windows, and experience-led journeys—not blanket discounts—deliver +15–30% conversion lift and up to 35% lower cart abandonment. Netcore Cloud, a global leader in AI-powered customer engagement, today announced the release of its latest report, “Blueprint to Drive Exponential Festive Ecommerce Sales.” The report
Marketing became a science. We chased clicks. We fed the algorithm. And somewhere along the way, we forgot the people. Culture was pushed to the sidelines unless it came neatly packaged with metrics. We optimised for dashboards instead of dialogue. We spoke in CTRs and CPMs, not in stories and
By The Malketeer On 9 September in Johor Bahru, Malaysia marked a legal first: a company director was charged under the Geographical Indications (GI) Act 2022 for misusing a protected label. The accused, Lim Sen Thiam, 53, director of KK Tanom Coffee Sdn Bhd, pleaded not guilty to packaging 1,368
Coffee lovers on a budget have a new reason to celebrate. MIXUE, the Chinese beverage giant best known for its soft-serve ice cream and fruit teas, has officially introduced its Lucky Cup Coffee line in Malaysia, with prices kicking off at only RM3.50. As coffee culture continues to thrive nationwide,
Pos Malaysia is lacing up for something fresh. The nation’s leading post and parcel service provider has teamed up with local footwear label SNIIKA for an exclusive limited-edition sneaker drop — the first collaboration of its kind between the two homegrown names. Priced at RM130, the sneakers are available for
KFC Malaysia is marking Merdeka with a bold splash of colour – transforming 14 outlets nationwide into vibrant canvases under the KFC Cara Kita campaign. In Kuala Lumpur, the Jalan Raja Laut outlet now sports a mural by local artist Katun. Front and centre: a young man on a skateboard,
By The Malketeer Nestlé, the world’s largest food and beverage company, has dismissed its global chief executive, Laurent Freixe, after just one year in the role. The decision follows the revelation of an undisclosed romantic relationship with a direct subordinate—an issue the Swiss giant concluded posed a conflict of interest
