Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges. The awards induction ceremony will be as follows: Behind every CMO is an awesome team.
Malaysia’s influencer economy has grown up. Now the taxman wants it to behave like an adult. A recent feature by CNA highlights mounting anxiety among local content creators following new guidelines from the Inland Revenue Board of Malaysia (LHDN). The directive is clear: declare all income including gifts, free stays,
In today’s saturated digital landscape, brands across the Asia-Pacific region, particularly in Malaysia, are persistently seeking innovative ways to cultivate customer engagement that transcends mere interaction to foster lasting loyalty. Gamification, the application of game mechanics and incentives in non-game contexts, has emerged as a powerful strategy that transforms marketing
At £2.60 (RM13.70) a bar, a family-sized Cadbury Dairy Milk Oreo now comes with its own security detail. According to a recent BBC report, some UK supermarkets have begun locking chocolate bars in transparent anti-theft boxes. Not jewellery. Not baby formula. Not premium spirits. Chocolate. One London branch of Sainsbury’s
The festive month is set to be sweeter and more colourful this year as Pos Malaysia unveils its limited-edition 2026 Hari Raya merchandise collection — a celebration of Malaysian traditions, childhood memories and the joy of coming together during Syawal. Offered through Pos Malaysia’s online store, Philatelic Bureaus and selected
In a bold step beyond the dairy aisle, Goodday Milk unveils The Goodday Milk Factory – a five-acre reuse destination in Section 13, Petaling Jaya that reimagines an industrial space into a vibrant, everyday community hub. Designed as a community-first destination, The Goodday Milk Factory brings together food, fitness and
For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful. That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers
There is something to be said about the Sikh turban as I live on the world of marketing. It is conspicuous for a reason and is probably the most prominent case of religion branding. I won’t talk about the religious symbols of other faiths, as you already know what they
McDonald’s Malaysia has announced a RM1 billion investment over the next five years as it accelerates nationwide expansion and upgrades its customer experience across physical and digital touchpoints. The investment will see the brand open 100 new restaurants, reinforcing its footprint in both established urban centres and growing communities. The
Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most
