Category Archives: Marketing

Ban fossil fuel ads to save climate!

The world’s fossil fuel industries should be banned from advertising to help save the world [...]

06
Jun
Brand Finance Malaysia 100 2024 Report: Stable Growth for Food & Insurance Brands in Malaysia

This year, Malaysian food and insurance brands emerge as clear winners, ahead of retail brands [...]

05
Jun
“AI will raise the floor, but it won’t let you touch the stars.”

Farrokh summarised it beautifully at the Malaysian Marketing Conference & Festival 2024 as he explored [...]

30
May
“AI is not software.”

In an enlightening session at the Malaysian Marketing Conference & Festival 2024, Master Prompt Engineer [...]

30
May
“Current AI technology is the worst it will ever be.”

The air was thick with anticipation at the Malaysian Marketing Conference & Festival 2024 as [...]

30
May
73% of Malaysians use social media for shopping!

Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according [...]

29
May
Unlocking Consumer Insights, Tackling Mis/Disinformation with AI

by Weldon Fung, Senior Enterprise Executive and Ramnath (Ram) Bojeesh, Area Director – Enterprise Growth [...]

29
May
The Misfits Way to Creative Excellence

By Kuan Sawu Fang – Country Lead (Creative Excellence), Ipsos Malaysia This was an eye-opening [...]

28
May
Confusions of a Copywriter.

In the world of advertising, my journey as copywriter often feels like a voyage across [...]

28
May
It was 90 years ago today; J Walter taught the world AI.

It seems we are all singing and dancing about AI with gay bloody abandon. But [...]

27
May