In a bold step beyond the dairy aisle, Goodday Milk unveils The Goodday Milk Factory – a five-acre reuse destination in Section 13, Petaling Jaya that reimagines an industrial space into a vibrant, everyday community hub. Designed as a community-first destination, The Goodday Milk Factory brings together food, fitness and
For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful. That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers
There is something to be said about the Sikh turban as I live on the world of marketing. It is conspicuous for a reason and is probably the most prominent case of religion branding. I won’t talk about the religious symbols of other faiths, as you already know what they
McDonald’s Malaysia has announced a RM1 billion investment over the next five years as it accelerates nationwide expansion and upgrades its customer experience across physical and digital touchpoints. The investment will see the brand open 100 new restaurants, reinforcing its footprint in both established urban centres and growing communities. The
Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most
CelcomDigi has officially appointed Albern Murty as its new Chief Executive Officer (CEO), a move that signals a strategic leadership transition at Malaysia’s largest converged telecommunications company. The announcement, made on Tuesday, places Murty at the helm of the organisation with immediate effect, following his tenure as Deputy CEO and
Some artworks hang in museums. Others hang in the public imagination. And a few — like the famous Children on Bicycle mural in Penang — end up doing something far more powerful: they become shorthand for a place itself. Snap a photo of George Town and chances are that mural
Advertising once taught us how to sell soap. Now it is learning how to move souls. Across Malaysia, something unusual is happening. Humanitarian organisations — traditionally modest, procedural, quietly operational — are beginning to communicate with the strategic sharpness of global brands. Not louder. Not flashier. Just clearer, smarter, and
On what would have been his 123rd birthday, tributes to Malaysia’s founding father, Tunku Abdul Rahman Putra Al-Haj, were filled with familiar references to Merdeka, leadership and unity. But for those in the communications, branding and storytelling industries, the commemorative reflections by his granddaughter Datin Sri Sharifah Menyalara Hussein —
CNY In The Sky returns with free concerts, RM1.8 million worth of prizes, and a new face in the family. At Resorts World Genting (RWG), we don’t just host celebrations; we craft landmarks in time. This year, as we usher in the Year of the Horse, our annual CNY In
