Marketing

Performance-Driven Influencer Campaigns Surge Across APAC

For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful.  That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers

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Turban Branding

There is something to be said about the Sikh turban as I live on the world of marketing. It is conspicuous for a reason and is probably the most prominent case of religion branding. I won’t talk about the religious symbols of other faiths, as you already know what they

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The Five Signals Marketers Cannot Ignore in 2026

Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most

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CelcomDigi Names Albern Murty as CEO to Steer Next Phase of Growth

CelcomDigi has officially appointed Albern Murty as its new Chief Executive Officer (CEO), a move that signals a strategic leadership transition at Malaysia’s largest converged telecommunications company. The announcement, made on Tuesday, places Murty at the helm of the organisation with immediate effect, following his tenure as Deputy CEO and

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