On December 4, 2025, two Grab riders in Kuala Lumpur were not on a campaign brief. They were not filming branded content. They were not activating a festive promotion. They were knee-deep in floodwater, unclogging a drain. In a 20-second TikTok clip that clocked more than half a million views,
Australia’s Woolworths thought it was adding warmth to automation. Instead, it added a mother. Its AI assistant, Olive, recently had to be “re-scripted” after customers complained that the bot claimed to be human, reminisced about its mum, and indulged in what users described as “fake banter”. One shopper said Olive
In the latest episode of The NexGen Show, Jerusa Teo steps into the spotlight to unpack a sector many still misunderstand — esports. In an industry where parents worry, brands hesitate, and audiences quietly explode into the millions, Jerusa offers a grounded, insider view of how competitive gaming has evolved
When a 21-year-old Grand Slam champion changes her kit sponsor, it is rarely just a wardrobe decision. It’s a signal. Japanese retail powerhouse Uniqlo has named Emma Raducanu as its newest Global Brand Ambassador, marking the end of her long association with Nike. The move places Britain’s 2021 US Open
For a man who built one of the world’s most disruptive fashion platforms while remaining almost invisible, Xu Yangtian — better known as Sky Xu — chose his moment carefully. His rare public appearance at the High-quality Development Conference in Guangdong was not merely ceremonial. It was strategic signalling. In
Judging is finally completed and we are proud to announce winners of the 8th Malaysian CMO (Chief Marketing Officers) Awards 2025. The process was robust and evaluated following our strict criteria, with a panel of 19 reputable judges. The awards induction ceremony will be as follows: Behind every CMO is an awesome team.
Malaysia’s influencer economy has grown up. Now the taxman wants it to behave like an adult. A recent feature by CNA highlights mounting anxiety among local content creators following new guidelines from the Inland Revenue Board of Malaysia (LHDN). The directive is clear: declare all income including gifts, free stays,
In today’s saturated digital landscape, brands across the Asia-Pacific region, particularly in Malaysia, are persistently seeking innovative ways to cultivate customer engagement that transcends mere interaction to foster lasting loyalty. Gamification, the application of game mechanics and incentives in non-game contexts, has emerged as a powerful strategy that transforms marketing
At £2.60 (RM13.70) a bar, a family-sized Cadbury Dairy Milk Oreo now comes with its own security detail. According to a recent BBC report, some UK supermarkets have begun locking chocolate bars in transparent anti-theft boxes. Not jewellery. Not baby formula. Not premium spirits. Chocolate. One London branch of Sainsbury’s
The festive month is set to be sweeter and more colourful this year as Pos Malaysia unveils its limited-edition 2026 Hari Raya merchandise collection — a celebration of Malaysian traditions, childhood memories and the joy of coming together during Syawal. Offered through Pos Malaysia’s online store, Philatelic Bureaus and selected
