With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with. “Penyeri Tradisi Raya” continues CelcomDigi’s
The global coffee battle just acquired a new layer of intrigue. China’s fast-growing Luckin Coffee is reportedly close to acquiring cult speciality brand Blue Bottle Coffee in a deal valued at just under US$400 million, according to Fast Company. If completed, the acquisition would mark Luckin’s most ambitious attempt yet
When the CEO won’t swallow his own product, the brand chokes a little too. AdWeek recently carried a sharp, unsparing account of Chris Kempczinski gamely attempting to eat his company’s newest flagship burger on camera. It should have been a lay-up. Instead, it became a small but telling parable about
When a postman turns up at your gate, you expect a parcel. Not a promise. Yet that is precisely what Pos Malaysia Berhad is delivering this school term — not just packages, but possibility. In collaboration with Perbadanan Kota Buku, the national postal operator has helped distribute more than two
“Have a nice day” used to be a courtesy. Now, at 500 pilot outlets across the United States, it’s data. Burger King is testing AI-powered headsets—branded BK Assistant—that analyse drive-thru conversations and generate aggregated “friendliness scores” based on keywords such as “please” and “thank you.” The system, powered by OpenAI,
On December 4, 2025, two Grab riders in Kuala Lumpur were not on a campaign brief. They were not filming branded content. They were not activating a festive promotion. They were knee-deep in floodwater, unclogging a drain. In a 20-second TikTok clip that clocked more than half a million views,
Australia’s Woolworths thought it was adding warmth to automation. Instead, it added a mother. Its AI assistant, Olive, recently had to be “re-scripted” after customers complained that the bot claimed to be human, reminisced about its mum, and indulged in what users described as “fake banter”. One shopper said Olive
In the latest episode of The NexGen Show, Jerusa Teo steps into the spotlight to unpack a sector many still misunderstand — esports. In an industry where parents worry, brands hesitate, and audiences quietly explode into the millions, Jerusa offers a grounded, insider view of how competitive gaming has evolved
When a 21-year-old Grand Slam champion changes her kit sponsor, it is rarely just a wardrobe decision. It’s a signal. Japanese retail powerhouse Uniqlo has named Emma Raducanu as its newest Global Brand Ambassador, marking the end of her long association with Nike. The move places Britain’s 2021 US Open
For a man who built one of the world’s most disruptive fashion platforms while remaining almost invisible, Xu Yangtian — better known as Sky Xu — chose his moment carefully. His rare public appearance at the High-quality Development Conference in Guangdong was not merely ceremonial. It was strategic signalling. In
