With Asia Pacific set to overtake North America as the largest consumer market in 2035 (Bain & Company with NielsenIQ), the CMO Council has appointed a new president to serve the region’s growing community of marketing leaders. Jamshed Wadia, a former head of marketing for Intel Corporation in APAC and
Malaysian Brands are not ready… Brand building in Malaysia has always been a trust business. You earn it slowly through consistent service, familiar codes, and years of showing up. Now AI has introduced a shortcut for the enemy. It cannot steal your brand. It can steal belief in it. Malaysian
There is a hard truth every good marketer learns early—usually after a bruising pitch loss or a failed campaign: You don’t get to decide what your brand means. The market does. Which is why the recent saga involving firebrand UMNO Youth Chief Dr Muhamad Akmal Saleh is not really a political
Grab has entered into a strategic partnership with global smart mobility group GAC to deploy an initial 20,000 electric vehicles across its regional ride-hailing fleets, in a move aimed at accelerating EV adoption while upgrading the in-car experience for driver-partners. The collaboration will see three GAC models — the AION
Japanese-origin assisted-stretching brand Dr.stretch Malaysia has appointed national fencer Saif Nordin as its newest brand athlete, signalling a strategic push to position professional-grade mobility and recovery as a mainstream wellness solution rather than a niche sports service. The partnership links Dr.stretch with one of Malaysia’s rising athletes in fencing, a
In an era dominated by hyper-targeted media buys and influencer choreography, one of Asia’s most potent luxury brands has emerged without a conventional advertising strategy. No ads, no influencers. The Musang King is China’s most coveted luxury fruit. The Musang King durian—grown primarily in Raub, and obsessively consumed in China—has
For years, wellness marketing followed a familiar script: solitary workouts, clean eating, relentless self-optimisation. It was aspirational, yes—but also exhausting, exclusionary, and quietly joyless. What Ogilvy Malaysia’s Future of Health & Wellness report makes clear is that this era is over. In its place is something far more interesting: a
Dutch Lady Milk Industries (DLMI) has appointed Yashashri Vatve as its new marketing director for Malaysia, following the departure of Imun Lim at the end of 2025. Vatve took up the role in January and reports to Veronika Utami, managing director of DLMI. She joins the dairy company from L’Oréal
For years, telcos have sold speed, coverage, and affordability. But in a country where digital life now stretches from e-wallets and online banking to gaming, shopping and social media, connectivity alone is no longer the value proposition. Trust is. That context makes the recent collaboration between Tune Talk and Mastercard
Malaysia’s influencer economy has just crossed a legal Rubicon. The conviction of influencer, Shuib Sepahtu, for promoting vaping products online marks more than a public-health milestone. It signals a fundamental shift in how marketing, advertising, and creator-led endorsements will be scrutinised under the law. For brands, agencies, and influencers alike,
