In an era dominated by hyper-targeted media buys and influencer choreography, one of Asia’s most potent luxury brands has emerged without a conventional advertising strategy. No ads, no influencers. The Musang King is China’s most coveted luxury fruit. The Musang King durian—grown primarily in Raub, and obsessively consumed in China—has
For years, wellness marketing followed a familiar script: solitary workouts, clean eating, relentless self-optimisation. It was aspirational, yes—but also exhausting, exclusionary, and quietly joyless. What Ogilvy Malaysia’s Future of Health & Wellness report makes clear is that this era is over. In its place is something far more interesting: a
Dutch Lady Milk Industries (DLMI) has appointed Yashashri Vatve as its new marketing director for Malaysia, following the departure of Imun Lim at the end of 2025. Vatve took up the role in January and reports to Veronika Utami, managing director of DLMI. She joins the dairy company from L’Oréal
For years, telcos have sold speed, coverage, and affordability. But in a country where digital life now stretches from e-wallets and online banking to gaming, shopping and social media, connectivity alone is no longer the value proposition. Trust is. That context makes the recent collaboration between Tune Talk and Mastercard
Malaysia’s influencer economy has just crossed a legal Rubicon. The conviction of influencer, Shuib Sepahtu, for promoting vaping products online marks more than a public-health milestone. It signals a fundamental shift in how marketing, advertising, and creator-led endorsements will be scrutinised under the law. For brands, agencies, and influencers alike,
As brands go, very few get the privilege of celebrating longevity without sounding nostalgic or defensive. Fewer still manage to turn age into momentum. As it marks its 80th year, Cathay Pacific is attempting something more ambitious than a birthday campaign. With “80 Years Together”, the airline is framing its
For decades, legal marketing in Malaysia existed in a strange limbo. Everyone knew clients chose lawyers the same way they chose doctors, architects, or financial advisers—through reputation, visibility, and perceived expertise. Yet the profession pretended otherwise. Marketing was tolerated at the margins, wrapped in euphemisms like “publicity,” and governed by
Canva has named Laura Kantor as its new head of marketing for Southeast Asia, effective January 2026. In her new role, Kantor will oversee the design platform’s marketing strategy and execution across key markets including Indonesia, the Philippines, Thailand, Singapore, Malaysia and Vietnam. She succeeds Ruoshan Tao, who has relocated
When IKEA confirmed it will close seven stores across China from February 2, the move was easy to misread as a retreat. In reality, it signals something more deliberate and far more relevant to marketers watching how brands recalibrate in post-boom economies. The closures include outlets in Shanghai, Guangzhou, and
CelcomDigi’s latest move comes wrapped in the language of safety, but it is really a bet on something bigger: that the next growth pocket for telcos sits inside the family wallet, not just the family data plan. This week, the company introduced SafePAY Jr, a child focused offering that pairs
