With Asia Pacific set to overtake North America as the largest consumer market in 2035 (Bain & Company with NielsenIQ), the CMO Council has appointed a new president to serve the region’s growing community of marketing leaders.
Jamshed Wadia, a former head of marketing for Intel Corporation in APAC and Japan and Edelman’s Vice Chair for Digital in Asia, steps into the role with a mandate to mobilise the Council’s resources, advocacy, and peer network in support of APAC’s marketing chiefs.
In his Keynote Address at The APPIES Malaysia 2024, Jamshed shared a comprehensive outlook on how AI is transforming our lives. He shared that the integration of Artificial Intelligence (AI) into marketing and communications is no longer a futuristic concept but a present reality.
We at MARKETING MAGAZINE ASIA wish him the very best in his new challenge…
According to Bain research, private consumption in the APAC region is expected to grow at 7% CAGR to reach $36 trillion by the end of the next decade, presenting both massive opportunity and complexity for local CMOs.
Wadia brings over three decades of experience to the Council’s mission, having built Marketing Centers of Excellence at Intel and led the digital practice for Asia at Edelman, where he enabled the integration of artificial intelligence into strategy.
In his new capacity, Jamshed is committed to directing the Council’s global thought leadership and community support to help CMO council members in APAC navigate these shifts.
“The CMO’s role has never been more pivotal, requiring leaders to be creative souls, data scientists, and business strategists all at once,” he says. “My goal is to empower and support APAC CMO leaders through CMO council’s global community, resources and knowledge base to keep pace with the needs of the CMO role, ensuring they secure their rightful seat at the C-suite table through clear, accountable business impact.”
Over the past 25 years, marketing has undergone one of the most profound transformations of any business function. What began as a digital disruption in the early 2000s has evolved into an era defined by data saturation, AI acceleration and radical shifts in how people discover, trust and engage with brands.
The executive affinity network of some 20,000 global marketing leaders controlling nearly $1 trillion of annual spend, emphasizes that CMOs today are no longer expected to simply build brands.
Marking its 25th Anniversary in 2026, the Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
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