Malaysia’s airports delivered a clear signal that the country’s travel, tourism and consumer economy is shifting into a higher gear — just as Visit Malaysia 2026 (VM2026) comes into view. Passenger movements across Malaysia Airports’ global network hit 153.3 million in 2025, with December alone emerging as a stress test
In Malaysia, a brand name is never just a name. It is a signal — sometimes cultural, sometimes religious, sometimes political — whether the brand owner intends it or not. The recent online backlash directed at Botak Nasi Lemak, a Chinese-owned eatery that does not hold halal certification and has
By 2026, marketing’s central problem is no longer attention. It is judgement. That is the quiet but consequential idea running through Kantar’s latest mapping of the forces shaping brand growth this year. After a decade obsessed with reach, scale and speed, brands now face a more uncomfortable question: are the
What does a runaway monkey in the United States have to do with Malaysian marketers? More than anyone would like to admit. Earlier this month, authorities in St. Louis went looking for a group of vervet monkeys spotted near a public park. It should have been a routine animal recovery
Marrybrown in collaboration with PETRONAS Dagangan Berhad (PDB)’s convenience arm, Mesra Retail and Café Sdn Bhd (MESRA), has launched its latest drive thru at PETRONAS Station, Seksyen 15, Shah Alam as part of its network expansion. During the opening ceremony, CEO Daniel Lek Seong Chan, shared, “The launch of our
With Asia Pacific set to overtake North America as the largest consumer market in 2035 (Bain & Company with NielsenIQ), the CMO Council has appointed a new president to serve the region’s growing community of marketing leaders. Jamshed Wadia, a former head of marketing for Intel Corporation in APAC and
Malaysian Brands are not ready… Brand building in Malaysia has always been a trust business. You earn it slowly through consistent service, familiar codes, and years of showing up. Now AI has introduced a shortcut for the enemy. It cannot steal your brand. It can steal belief in it. Malaysian
There is a hard truth every good marketer learns early—usually after a bruising pitch loss or a failed campaign: You don’t get to decide what your brand means. The market does. Which is why the recent saga involving firebrand UMNO Youth Chief Dr Muhamad Akmal Saleh is not really a political
Grab has entered into a strategic partnership with global smart mobility group GAC to deploy an initial 20,000 electric vehicles across its regional ride-hailing fleets, in a move aimed at accelerating EV adoption while upgrading the in-car experience for driver-partners. The collaboration will see three GAC models — the AION
Japanese-origin assisted-stretching brand Dr.stretch Malaysia has appointed national fencer Saif Nordin as its newest brand athlete, signalling a strategic push to position professional-grade mobility and recovery as a mainstream wellness solution rather than a niche sports service. The partnership links Dr.stretch with one of Malaysia’s rising athletes in fencing, a
