When social media influencers erupted online over the Inland Revenue Board’s (LHDN) new guidelines, the reaction felt familiar: disbelief, indignation, and a sense of being unfairly singled out. Quotes flew. Screenshots circulated. Accusations of a “tax-hungry” government trended briefly. And somewhere in the background, the lyrics of Taxman felt oddly
With over 20 years of experience shaping corporate narratives, Amelia Lim has joined OSK Group (OSK) as the Head of Group Corporate Communications. Her appointment brings a seasoned perspective to the Group’s management team, focusing on the strategic alignment of the OSK brand during a period of sustained growth. Amelia
For decades, marketers have lived comfortably with a quiet understanding: advertising images are aspirational, not literal. Burgers are taller, fries glossier, drinks colder. Consumers know the game. Brands play it. Nobody sues. Until now. The class action lawsuit facing Burger King over the visual presentation of its flagship Whopper is
Malaysia is preparing to recalibrate the rules of engagement for foreign food and beverage chains, as policymakers move to address growing concern that the rapid expansion of global players could crowd out local small and medium-sized enterprises (SMEs). Speaking in the Dewan Rakyat today, Deputy Domestic Trade and Cost of
Pos Malaysia Berhad, the national postal and parcel service provider, is charging into a new era of smart logistics with Malaysia’s first-ever autonomous vehicle (AV). This initiative, part of Pos Malaysia’s transformation and digital innovation and automation journey, accelerates its evolution into a digitally enabled, sustainability-driven logistics leader. The exciting
Malaysia’s airports delivered a clear signal that the country’s travel, tourism and consumer economy is shifting into a higher gear — just as Visit Malaysia 2026 (VM2026) comes into view. Passenger movements across Malaysia Airports’ global network hit 153.3 million in 2025, with December alone emerging as a stress test
In Malaysia, a brand name is never just a name. It is a signal — sometimes cultural, sometimes religious, sometimes political — whether the brand owner intends it or not. The recent online backlash directed at Botak Nasi Lemak, a Chinese-owned eatery that does not hold halal certification and has
By 2026, marketing’s central problem is no longer attention. It is judgement. That is the quiet but consequential idea running through Kantar’s latest mapping of the forces shaping brand growth this year. After a decade obsessed with reach, scale and speed, brands now face a more uncomfortable question: are the
What does a runaway monkey in the United States have to do with Malaysian marketers? More than anyone would like to admit. Earlier this month, authorities in St. Louis went looking for a group of vervet monkeys spotted near a public park. It should have been a routine animal recovery
Marrybrown in collaboration with PETRONAS Dagangan Berhad (PDB)’s convenience arm, Mesra Retail and Café Sdn Bhd (MESRA), has launched its latest drive thru at PETRONAS Station, Seksyen 15, Shah Alam as part of its network expansion. During the opening ceremony, CEO Daniel Lek Seong Chan, shared, “The launch of our
