Monster Curry has officially arrived in Malaysia, opening at The Gardens Mall in KL. And when a brand calls itself “Monster,” you don’t expect a quiet soft launch. You expect a curry that walks in first, then the staff, then your appetite, then your diet resigns on the spot. This
CHAGEE APAC has expanded the remit of its vice president and chief marketing officer, Eugene Lee, who now also oversees government affairs and public relations, effective 1 January 2026. The move comes as the Chinese tea brand continues its regional expansion, with the integration aimed at consolidating branding, marketing, reputation
At the annual gathering of power suits and polite platitudes known as the World Economic Forum (WEF), it is not every day that a pair of sunglasses becomes the breakout star. Yet that is precisely what happened when French President Emmanuel Macron arrived in Davos wearing aviator shades—officially due to
By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker. Deyvitah reports to PepsiCo’s
When social media influencers erupted online over the Inland Revenue Board’s (LHDN) new guidelines, the reaction felt familiar: disbelief, indignation, and a sense of being unfairly singled out. Quotes flew. Screenshots circulated. Accusations of a “tax-hungry” government trended briefly. And somewhere in the background, the lyrics of Taxman felt oddly
With over 20 years of experience shaping corporate narratives, Amelia Lim has joined OSK Group (OSK) as the Head of Group Corporate Communications. Her appointment brings a seasoned perspective to the Group’s management team, focusing on the strategic alignment of the OSK brand during a period of sustained growth. Amelia
For decades, marketers have lived comfortably with a quiet understanding: advertising images are aspirational, not literal. Burgers are taller, fries glossier, drinks colder. Consumers know the game. Brands play it. Nobody sues. Until now. The class action lawsuit facing Burger King over the visual presentation of its flagship Whopper is
Malaysia is preparing to recalibrate the rules of engagement for foreign food and beverage chains, as policymakers move to address growing concern that the rapid expansion of global players could crowd out local small and medium-sized enterprises (SMEs). Speaking in the Dewan Rakyat today, Deputy Domestic Trade and Cost of
Pos Malaysia Berhad, the national postal and parcel service provider, is charging into a new era of smart logistics with Malaysia’s first-ever autonomous vehicle (AV). This initiative, part of Pos Malaysia’s transformation and digital innovation and automation journey, accelerates its evolution into a digitally enabled, sustainability-driven logistics leader. The exciting
