Marketers have always loved a shortcut. Focus groups instead of full launches. A/B tests instead of boardroom opinions. Dashboards instead of “I feel it will work”. Now a new shortcut is entering the room, and it sounds almost too good to be true. Synthetic marketing. It means using synthetic data
If 2025 felt like a year of holding your breath, 2026 is shaping up as the year people finally exhale without pretending everything is fine. According to VML’s Future 100: 2026 report, we are entering an era defined by “dystoptimism”: a cultural mindset that acknowledges systemic breakdowns, social anxiety, and
A new regional study by Sun Life Malaysia suggests that the idea of stopping work entirely is no longer realistic—or even desirable. According to its Retirement Reimagined: Asia’s Retirement Divide survey, 64 per cent of Malaysians expect to work past retirement age. Nearly two-thirds say they are doing so because
There is a particular kind of honesty that only nature affords. Trees don’t posture. They don’t chase relevance. They don’t refresh their look every few years because a trend deck says so. They grow, quietly, patiently — and when they work, they work for decades. Which makes it quietly fitting
Pos Malaysia Berhad, the national post and parcel service provider, ushers in Chinese New Year 2026 with the launch of the CNY 2026 Special Pack, celebrating the Year of the Horse — a symbol of strength, vitality and forward momentum in Chinese culture. The special pack reflects the spirit of
Monster Curry has officially arrived in Malaysia, opening at The Gardens Mall in KL. And when a brand calls itself “Monster,” you don’t expect a quiet soft launch. You expect a curry that walks in first, then the staff, then your appetite, then your diet resigns on the spot. This
CHAGEE APAC has expanded the remit of its vice president and chief marketing officer, Eugene Lee, who now also oversees government affairs and public relations, effective 1 January 2026. The move comes as the Chinese tea brand continues its regional expansion, with the integration aimed at consolidating branding, marketing, reputation
At the annual gathering of power suits and polite platitudes known as the World Economic Forum (WEF), it is not every day that a pair of sunglasses becomes the breakout star. Yet that is precisely what happened when French President Emmanuel Macron arrived in Davos wearing aviator shades—officially due to
By any conventional measure, MR. DIY is no longer an underdog. The homegrown Malaysian brand recently marked its 20th anniversary and now operates across Southeast Asia and beyond. Yet behind its scale and familiarity lies a marketing culture that still behaves like a challenger brand: fast, experimental and relentlessly focused
PepsiCo Malaysia has appointed Debra Deyvitah as its new head of marketing for foods, effective January 2026. In this expanded role, she will lead brand and marketing strategy across the company’s snacks and nutrition portfolios in Malaysia, including key brands such as Lay’s, Doritos and Quaker. Deyvitah reports to PepsiCo’s
