As brands go, very few get the privilege of celebrating longevity without sounding nostalgic or defensive. Fewer still manage to turn age into momentum. As it marks its 80th year, Cathay Pacific is attempting something more ambitious than a birthday campaign. With “80 Years Together”, the airline is framing its
For decades, legal marketing in Malaysia existed in a strange limbo. Everyone knew clients chose lawyers the same way they chose doctors, architects, or financial advisers—through reputation, visibility, and perceived expertise. Yet the profession pretended otherwise. Marketing was tolerated at the margins, wrapped in euphemisms like “publicity,” and governed by
Canva has named Laura Kantor as its new head of marketing for Southeast Asia, effective January 2026. In her new role, Kantor will oversee the design platform’s marketing strategy and execution across key markets including Indonesia, the Philippines, Thailand, Singapore, Malaysia and Vietnam. She succeeds Ruoshan Tao, who has relocated
When IKEA confirmed it will close seven stores across China from February 2, the move was easy to misread as a retreat. In reality, it signals something more deliberate and far more relevant to marketers watching how brands recalibrate in post-boom economies. The closures include outlets in Shanghai, Guangzhou, and
CelcomDigi’s latest move comes wrapped in the language of safety, but it is really a bet on something bigger: that the next growth pocket for telcos sits inside the family wallet, not just the family data plan. This week, the company introduced SafePAY Jr, a child focused offering that pairs
In an era where marketing dashboards glow brighter than human faces, The Voice of Hind Rajab arrives as a quiet but devastating reminder: attention is not the same as impact. Kaouther Ben Hania’s film has swept international festivals, racked up audience awards, and positioned itself as Tunisia’s official entry for
China’s BYD overtaking Tesla as the world’s largest electric-vehicle seller in 2025 was not just a global headline. It was a signal that the EV race has entered a new phase—one defined less by technological spectacle and more by scale, affordability and execution. For Malaysia, this shift arrives at a
The closure of DarSa Fried Chicken’s (DFC) Bangi outlet has been greeted online with a noisy mix of schadenfreude, moral judgement and political point-scoring. But for marketers and brand leaders, the episode is less about karma and more about what happens when a brand confuses momentum with meaning. DFC did
Kia has formally shifted to a direct, principal led model in Malaysia, with Kia Sales Malaysia Sdn Bhd (KSM). The move positions Kia to control its brand presence end to end, covering marketing, sales, customer ownership experience, training, and the wholesale and retail ecosystem in the market. The change follows
On 3 January, Bukit Bintang will glow a little brighter than usual. The Prime Minister Dato’ Seri Anwar Ibrahim will be there. Oscar-winning actress Tan Sri Michelle Yeoh will be there. Cameras will roll. Lights will shimmer. A parade will march. Malaysia will officially announce to the world: Come visit
