In an era where marketing dashboards glow brighter than human faces, The Voice of Hind Rajab arrives as a quiet but devastating reminder: attention is not the same as impact. Kaouther Ben Hania’s film has swept international festivals, racked up audience awards, and positioned itself as Tunisia’s official entry for
China’s BYD overtaking Tesla as the world’s largest electric-vehicle seller in 2025 was not just a global headline. It was a signal that the EV race has entered a new phase—one defined less by technological spectacle and more by scale, affordability and execution. For Malaysia, this shift arrives at a
The closure of DarSa Fried Chicken’s (DFC) Bangi outlet has been greeted online with a noisy mix of schadenfreude, moral judgement and political point-scoring. But for marketers and brand leaders, the episode is less about karma and more about what happens when a brand confuses momentum with meaning. DFC did
Kia has formally shifted to a direct, principal led model in Malaysia, with Kia Sales Malaysia Sdn Bhd (KSM). The move positions Kia to control its brand presence end to end, covering marketing, sales, customer ownership experience, training, and the wholesale and retail ecosystem in the market. The change follows
On 3 January, Bukit Bintang will glow a little brighter than usual. The Prime Minister Dato’ Seri Anwar Ibrahim will be there. Oscar-winning actress Tan Sri Michelle Yeoh will be there. Cameras will roll. Lights will shimmer. A parade will march. Malaysia will officially announce to the world: Come visit
As Malaysians wind down the year and look for meaningful ways to celebrate, Pizza Hut Malaysia is ushering in the festive season with a joyful, flavour-filled campaign built around the spirit of Feed Good Times. This year-end, Pizza Hut brings its celebrations to life through craveable innovations, playful cultural moments,
By Chris Jaques When was the last time that your Marketing truly transformed the performance of your business? When did you totally disrupt your industry? For most marketers – if they’re honest – the answer is “Never”.Which is why I love Labubu. Because it was Labubu’s Marketing – and only
For four decades, Malaysia’s automotive story was a respectable one — steady, cautious, occasionally ambitious, but largely reactive. We assembled. We imported. We consumed. The Proton Saga gave us pride, but not quite propulsion. Then 2025 happened. This was the year the Malaysian car industry quietly stopped asking, “What’s coming
San Francisco has done something that will make brand managers, lawyers, and marketers equally uncomfortable — it has sued the food industry for doing its job too well. In early December, the city filed a sweeping lawsuit against some of America’s biggest food manufacturers—names that dominate supermarket aisles and advertising
Brands that truly resonate with consumers possess more than aesthetic appeal. They embody values, foster emotional connections, and provide consistent, meaningful experiences. In Malaysia and the broader APAC region, these brands utilise in-depth insights from social listening and data analytics to closely align their narratives with local culture, consumer needs,
