By Darren Yuen, CEO, IPG Mediabrands Budget 2026 isn’t business as usual. It’s Malaysia’s fiscal reality check, a RM470 billion statement of intent that trades comfort for clarity. Gone are the days when growth was fuelled by broad subsidies and easy optimism. This budget is about accountability, innovation, and long-term
sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, today announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as
By The Malketeer Sometimes the best brand battles don’t happen in boardrooms or billion-dollar ad campaigns—they happen over a cup of aromatic chai. In Karachi, a cheeky little café called Sattarbuksh just pulled off what many thought impossible: it legally beat Starbucks at its own game. After years of legal
Datuk Lai Shu Wei has led Sime Darby Property Berhad through a critical revival: unifying teams, embedding customer accountability, and driving massive campaigns. With roots in FMCG, telecom and banking, his strategic clarity and discipline have positioned the brand as a purpose-driven developer. At the 21st Malaysia Media Conference on
In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co. Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter
From leading Shopee and Klook to launching The Nurts, Rachel Tan has lived multiple lives as a corporate high-flyer, travel marketer, and now mompreneur shaping how families connect. Her focus on family-first values has guided the creation of playful yet purposeful tools for parents and kids, while redefining how households
YTL Communications made history again today as the first telco in Malaysia to commercially launch 5G Advanced through its service brand, Yes. The rollout, already deployed in the Klang Valley and set for nationwide completion by December 2025, delivers deeper 5G coverage, faster performance and AI-ready connectivity to benefit consumers and businesses alike.
Former Taylor’s Education Group Chief Marketing Officer Ben Foo has been appointed Chief Executive Officer of Woodpeckers Group, the fast-growing F&B operator behind llaollao, ChaTraMue, Shae.co, fine dining restaurant TBC, and Paddle & Pour Café. Ben was drawn to the group’s entrepreneurial spirit and growth ambitions, citing the founders’ boldness
By The Malketeer When a cyberattack takes down a brewery, you don’t just lose a few servers — you risk losing your spot at the bar. Asahi Group, Japan’s beverage giant and the maker of Super Dry beer, has found itself in an unusual hangover: five days without digital systems
HLB Private Bank has unveiled a bold new regional branding campaign, signalling its ambition to redefine the private banking experience for Asia’s high net-worth (HNW) and ultra-high net-worth (UHNW) clients. Anchored in the idea that true legacy is built through dialogue as much as financial strategy, the campaign introduces a
