As expected, overall entry numbers are reduced due to the restructure of the awards and the Publicis 2018 pause. The number of brands entering is up 84% YOY, showing increased engagement from industry marketing leaders.
Philip Thomas, CEO, Ascential Events and Chairman-elect, Cannes Lions, commented, “Last year we made the decision to press the reset button on Cannes Lions. We closed three big Lion awards, and removed and combined many sub-categories. We did it knowing that this would mean a smaller volume of entries, but it was the right decision for the long term.”
Commenting on the effect of Publicis Groupe’s one year pause from the Festival, he added, “As we have seen, many clients have entered Publicis campaigns into the Festival this year to support their partnership and the work they do together. This shows how passionately they feel about the importance of creativity in their business. But obviously there has been an impact from Publicis’ temporary decision to step back, and we calculate that impact to account for an 8% drop in the Festival’s entry numbers.”
This year’s Cannes Lions programme features more brands than ever hot topic debates, power hours, gameshows, interactive sessions, creative legends on stage, five days of innovation and much much more. With 450+ speakers over five days of incredible content to pick from
it is a week of pure inspiration.
Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn network and celebrate.
Global juries are currently convening in Cannes to judge and award creative excellence from across the world. The winners of the Lions will be announced at award shows throughout the Festival from 18-22 June. The 65th Cannes Lions International Festival of Creativity culminates in a red carpet awards show to celebrate the world’s best creative work.
HIGHLIGHT VIDEOS:
Day 3:
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
