Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Malaysian consumers pick 23 products as Product Of The Year winners for 2016/17!
29 Jun
Left to Right: Ronan Lee – GM of Marketing, 7-Eleven Malaysia; Mark Rozario – CEO, Agensi Inovasi Malaysia; Richard Hall – Managing Director, The Nielsen Company Malaysia; Anthony Lee – GM of Marketing, Village Grocer Holdings; Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop; Harmandar Singh – Director, Product of the Year Malaysia; Tan Heng Hong – Blogger, Mini Me Insights; Ho Mun Hao – CEO, TF Value-Mart.
(marketingmagazine.com.my) – Last night, 23 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories.
“The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after a panel of judges met to shortlist and streamline the entries,” said Mr Harmandar Singh, Director of Product of the Year Asia Sdn Bhd.
“The Product of the Year logo tells consumers this is a good product, not because we say so, but because consumers chose that product as the best in its category.”
“Now in its third year, Product of the Year in Malaysia is fast becoming the benchmark of consumer confidence in Malaysia” adds Harmandar, “Starting July 2015, consumers across Malaysia can shop easily by recognising the winners with the red Product of the Year logo which will be on packaging, advertising and in-store displays.”
The Product of the Year awards is in over 40 countries and across the five continents. Winning products for this third Product of the Year Malaysia awards are for new products or innovations in 2015.
Founder & President-Director of Product of the Year International Mr Christian Le Bret shared, “When I started the Product of the Year marketing concept in 1986, I didn’t expect it would expand to over 40 countries. Now 29 years later, I can assure you I have witnessed many brands profiting with their Product of the Year wins and continue to succeed in the marketplace.”
Product Jury members for 2016/17 were: • Mark Rozario – CEO, Agensi Inovasi Malaysia • Anthony Lee – GM of Marketing, Village Grocer Holdings Sdn Bhd • Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop Sdn Bhd • Ronan Lee – GM of Marketing, 7-Eleven Malaysia Sdn Bhd • Tan Heng Hong – Blogger, Mini Me Insights • Ho Mun Hao – CEO of TF Value-Mart Sdn Bhd
LIST OF POY WINNERS 2016/17:
CATEGORY: Air Freshener WINNER: Ambi Pur Mood Therapy Collection
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
