Putra Brand Awards' winning brands

4 years ago
Astro Putra

Astro PutraAstro marketing team bagged the Putra Malaysian Marketer of the Year 2016

(marketingmagazine.com.my) – Last Friday, top industry players gathered at The Majestic Kuala Lumpur decked in their finest to see if they would carry home a trophy for their brand at the Putra Brand Awards.

Spanning across 24 categories, the awards conveyed stories that captivated and inspired consumers through their various marketing communications initiatives. The winning brands were voted by more than 6,000 respondents through an independent nationwide survey.

“Now in its seventh year, the Putra Brand Awards have come to exemplify that value of ideation, one that solves business problems, drives influence, encourages content sharing – and generate profits,” said Andrew Lee, Organising Chairman of the Putra Brand Awards.

“The awards’ money-can’t buy proposition is unique because the input comes exclusively from consumers.” He added.
In total, 29 Gold awards, 30 Silver awards, and 43 Bronze awards and five special awards were presented to the winners.

Repeating its triple Gold win this year, Samsung won three Gold awards in the Communications Devices, IT and Office and Business Equipment, and Camera categories and a Silver award in the Personal, Household and Outdoor Appliances category.

Other leading Gold award winners included 100 Plus, Carlsberg, Colgate, Dettol, Dutch Lady, Dynamo, Gardenia, IKEA, Maxis, Maybank, Panasonic, Petronas, Taylor’s University, and Toyota.

Other Special awards were presented to U Mobile for Putra Most Enterprising Brand of the Year, Astro marketing team for Putra Malaysian Marketer of the Year, and Datuk Pang Chin Hin, Group Executive Chairman of Mamee-Double Decker as Putra Personality of the Year.

“At the core of strong brands is its business foundation and what the brand aspires to be,” said Dato’ Johnny Mun, President of the Association of Accredited Advertising Agents Malaysia (4As).

“How you communicate is equally important as what you communicate. That’s why it’s important for 4As agencies to create campaigns that resonate with consumers through a compelling story and a guided visualisation.” Johnny added.

Putra Brand Awards 2016 Results

CATEGORY GOLD SILVER BRONZE
Apparel and Accessories Casio Levi’s Bata
Automotive Toyota Honda,
Perodua
BMW
Automotive Fuel & Lubricants Shell,
Petronas
Petron Caltex
Beverage – Alcoholic Carlsberg Heineken,
Tiger Beer
Guinness
Beverage – Non alcoholic Milo,
100 Plus
Nescafe,
Lipton
Ribena,
Tropicana Twister
Beverage – Dairy Dutch Lady,
Vitagen
Yakult Anlene,
Marigold
Camera Samsung Canon Sony,
Nikon
Communication Devices  Samsung Apple Sony
Communication Networks  Maxis Celcom,
Digi
TM
Education & Learning  Taylor’s University Sunway University Universiti Terbuka Malaysia,
Universiti Kuala Lumpur,
Segi University
Banking, Investment & Insurance Maybank CIMB Public Bank
Foodstuff Gardenia Maggi,
Kit Kat
Cadbury
Health Dettol,
Panadol
Strepsil Brand’s,
Scott’s,
Eno
IT and Office & Business Equipment Samsung Microsoft HP,
Canon
Household Product  Dynamo Soflan Febreze,
Ambi-Pur
Home Improvement IKEA Nippon Paint Harvey Norman,
Jotun
Media Network Astro The Star TV3,
News Straits Times,
Entertainment GSC TGV Sunway Lagoon
Personal, Household
& Outdoor Appliances
Panasonic  Samsung Sharp,
Toshiba
Personal Care Colgate Darlie Nivea,
Sunsilk,
Sensodyne
Property Development Sime Darby Sunway EcoWorld,
SP Setia
Retail AEON,
Tesco
Watson’s,
Giant
Guardian,
7-Eleven
Restaurants & Fast Food Outlets KFC McDonalds Pizza Hut,
Domino’s
Transportation, Travel & Tourism AirAsia Malaysia Airlines Trivago,
Resorts World
Special Awards      
Putra Most Enterprising Brands of the Year U Mobile    
Putra Malaysian Marketer of the Year Astro’s Marketing Team    
Putra Brand of the Year Milo    
Putra Personality of the year Founder of Mamee, Datuk Pang Chin Hin    

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More details www.marketingmagazine.com.my/cmo2016

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