#TGIM: What happens when Pikachu fights back

3 years ago
Pokemongo revenge thumbnail

(marketingmagazine.com.my)- By: Malati Siniah

Innocent citizens of a tiny town in Switzerland were recently terrorised by a human-sized Pokemon throwing giant ‘Pokeballs’ at them.

Pokemongo revenge
Pikachu fights back

Part of a marketing gambit to promote Basel, a city in Switzerland, the video featuring four giant Pikachus chasing after citizens of Basel in the city’s key locations, garnered 4 million views on YouTube and over 92 million views on the city’s official Facebook page.
The video then directs viewers to the city’s website which highlights Basel’s Pokestops, Pokemon Go events and promotions.

Pokemon Basel
You can view the promotions for yourself here https://www.basel.com/en/Pokemon

According to Adweek, Basel’s tourism board together with its digital marketing agency Fadeout worked on the campaign to attract more young travellers to the city.

This is one creative tourism ad. Could you see this being done in Malaysia?


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More details www.marketingmagazine.com.my/cmo2016

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