Borderless opportunities for Malaysia to boost businesses at Petal Ads Summit 2023

Borderless opportunities to boost local businesses and industries in order to accelerate the Malaysian market were strongly emphasised by notable organisations such as Tourism Malaysia, Malaysia Digital Economy Corporation (MDEC) and more during Petal Ads Summit 2023, aptly themed “Go Beyond, Go Borderless”.

The summit, which highlighted the latest mobile advertising landscape, was co-organised by Huawei Malaysia and Malaysian Digital Association (MDA), with a common vision of building a better ecosystem for local enterprises.

Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, gathered established Malaysian brands, partners, leading experts and like-minded powerhouses to exchange ideas and discuss challenges in the current economy.

Opportunities that Petal Ads bring to accelerate and propel brands’ efforts through first-party data in a mobile first advertising world were highlighted in sectors such as Travel & Transport, Finance, E-commerce and more to global audiences.

Iskandar Mirza, Deputy Director-General of Tourism Malaysia, shared that this summit came at an opportune time, especially in introducing digital opportunities for local businesses to build greater brand recognition amongst overseas visitors.

Following the reopening of international borders in 2022, the country is determined to garner 16.1 million international tourist arrivals this year that will generate RM49.2 billion in tourism receipts, an optimistic prospect with the opening of China’s borders.

“As we Go Beyond, Go Borderless, it is a must to leverage the power of digitalisation in driving tourism growth. With Malaysia’s impressive performance in 2022, we are poised to reach new heights in 2023 and beyond,” said Iskandar Mirza.

Touching on mobile advertisement to elevate borderless opportunities, Ts. Mahadhir Aziz, Chief Executive Officer of MDEC stated that a cohesive ecosystem of mobile advertising contributes to the growth of the national economy.

“Whether it is to attract those around the globe into our country or to strengthen the names of local brands beyond Malaysia, the setup of this strong ecosystem plays an important role.

In order to drive the digital economy, collaborative partnerships with strong decision-makers and the support of the government are instrumental,” said Mahadhir.

Nick Zhao, Director of Mobile Ecosystem Business Growth of HUAWEI Malaysia elaborated that the goal to present Malaysian businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs.

Thus, with the introduction of two new solutions during the Petal Ads Summit, these will bolster local businesses efforts in broadening global connectivity.

“The strengthening of these businesses’ positions while helping Malaysia to build one of the most robust mobile advertisement platform ecosystems will equip the Malaysian market with capabilities to go beyond and borderless.

With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Nick.

During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience.

With the rebranding, Petal Ads hopes to help Malaysia strengthen the mobile advertising ecosystem while contributing their latest technology as well as industry solutions to boost the Malaysian economy.

As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value.

It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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