BBDO Singapore launches workplace safety campaign

BBDO Singapore collaborated with the Workplace Safety and Health (WSH) Council on the National WSH campaign 2019, titled ‘A Word of Care recently.

The WSH Council kicked off the campaign on April 20 at Gardens by the Bay East with a fun walk. 

The event was attended by some 1,000 members of the industry and public. The campaign aims to remind workers how easy it is to show care for their co-workers and prevent injuries in the workplace.

Workers can do this by calling out a word of care such as “Abang”, “Eh”, “Dei” or even “Ah” when they see their co-workers about to do something unsafe. 

The campaign will be rolled out over the next few months and the work will be seen in Print, OOH and across multiple Digital channels, including YouTube, Facebook and Instagram. 

The campaign builds on from BBDO’s proposal last year, where the concept of ‘Take Time to Take Care’ was first introduced, with an accompanying mnemonic of the double-finger watch tap.  

The WSH Council continues to call upon the industry with this key message and remind them to take time out to care for their safety and health. 

Mateusz Mroszczak, ECD for BBDO Singapore commented, “To really get Singaporeans to show care for one another in the workplace, we wanted to find a way that would be relevant.

“Therefore, we leveraged on an existing local behaviour that does show care – just not in the conventional sense. Without needing a whole sentence, people can convey their concern, while looking out for the safety of their colleagues.”  The launch video is available here: